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Mastering Consumer Engagement - Advertising Strategies for Success

Explore how to reach consumers effectively with the right message, at the right time, on the right device. Understand implications for consumers, organizations, and technology for successful marketing campaigns.

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Mastering Consumer Engagement - Advertising Strategies for Success

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Presentation Transcript

  1. ADVERTISING IS LIQUID Eric Franchi @ericfranchi Adam Kmiec @adamkmiec

  2. Source: Undertone, 2013

  3. MARKETER CHALLENGE: HOW DO YOU REACH CONSUMERS WITH THE RIGHT MESSAGE AT THE RIGHT TIME AND…. ON THE RIGHT DEVICE

  4. IMPLICATIONS FOR CONSUMERS IMPLICATIONS FOR ORGANIZATIONS IMPLICATIONS FOR TECHNOLOGY

  5. THANK YOU! Eric Franchi @ericfranchi | @accessundertone Adam Kmiec @adamkmiec

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