1 / 21

News presentation

News presentation. The institution , its representative and its representation. News presentation. two levels / phases of presentation : the programme itself : the product of the institution

vinson
Télécharger la présentation

News presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. News presentation The institution, itsrepresentative and itsrepresentation

  2. News presentation • twolevels/phasesofpresentation: • the programmeitself : the productof the institution • semiotic, visualaspects in opening sequenceofsignaturegraphics, logo, imagesofNPs, studio • verbal: headlines • the item (kernel) of the NP, the representativeof the institution

  3. Fromtransmissiontocommunication • Evolutionof the news bulletinfrom a concernwith the transmissionof news/a messageto a concernwith the communicationof news/a message • newsreader - previousformats • readswith no distractionsfrom the message, thus: • lackof background • head and shoulders frame • onlyoneperson at a time • no extraneous or spontaneouscomments • no personalisation

  4. Alsoconsistentwiththisconceptionof the news : • Irregular nomination of reporter in the field and his/her location • Lackofanobvious studio space/place

  5. Spaceof the studio • Visual and verbalreferencestogeographical position • Signallediconically • Newsroomas background • Proximal and distaldeixis • Site ofenunciation • Discourseofheadlines

  6. Mode ofaddress • Autocue, teleprompterallowfordirectrelationshipwith audience • Qualitativelydifferentfromdirectaddress • Notgrounded in reciprocity • Parasocial interaction • Establishment of the frame throughdirectgreetings

  7. The turn tocommunication • Developments in technology • Recognitionofpotential, self-awareness • Shiftingof focus fromtransmissiontocommunicationofmessage • PR firmsengagedto re-vamp institutionalimages • Communicativeskills and personal qualitiesofNPs and studio, whichrepresent the institution • More relaxed and informalpresentation, personalisation, consistentwithgrowingself-referentiality

  8. BBC logo 1987

  9. ITV Studio 1992-99

  10. ITV studio 2005

  11. ITV studio Trevor and Julie 2008

  12. ITV studio 2010

More Related