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Evolution of News Presentation: From Transmission to Meaningful Communication

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This analysis explores the transformation of news presentation from a focus on mere transmission of information to a more nuanced communication that involves the audience. It discusses the dual levels of presentation—program structure and semiotic visuals, including key elements like logos and images. The role of news presenters is examined, highlighting the visual and verbal strategies that enhance audience engagement. The study also reviews technological advancements and the increasing personalization in news delivery, reflecting a broader trend towards self-referentiality in media.

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Evolution of News Presentation: From Transmission to Meaningful Communication

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Presentation Transcript

  1. News presentation The institution, itsrepresentative and itsrepresentation

  2. News presentation • twolevels/phasesofpresentation: • the programmeitself : the productof the institution • semiotic, visualaspects in opening sequenceofsignaturegraphics, logo, imagesofNPs, studio • verbal: headlines • the item (kernel) of the NP, the representativeof the institution

  3. Fromtransmissiontocommunication • Evolutionof the news bulletinfrom a concernwith the transmissionof news/a messageto a concernwith the communicationof news/a message • newsreader - previousformats • readswith no distractionsfrom the message, thus: • lackof background • head and shoulders frame • onlyoneperson at a time • no extraneous or spontaneouscomments • no personalisation

  4. Alsoconsistentwiththisconceptionof the news : • Irregular nomination of reporter in the field and his/her location • Lackofanobvious studio space/place

  5. Spaceof the studio • Visual and verbalreferencestogeographical position • Signallediconically • Newsroomas background • Proximal and distaldeixis • Site ofenunciation • Discourseofheadlines

  6. Mode ofaddress • Autocue, teleprompterallowfordirectrelationshipwith audience • Qualitativelydifferentfromdirectaddress • Notgrounded in reciprocity • Parasocial interaction • Establishment of the frame throughdirectgreetings

  7. The turn tocommunication • Developments in technology • Recognitionofpotential, self-awareness • Shiftingof focus fromtransmissiontocommunicationofmessage • PR firmsengagedto re-vamp institutionalimages • Communicativeskills and personal qualitiesofNPs and studio, whichrepresent the institution • More relaxed and informalpresentation, personalisation, consistentwithgrowingself-referentiality

  8. BBC logo 1987

  9. ITV Studio 1992-99

  10. ITV studio 2005

  11. ITV studio Trevor and Julie 2008

  12. ITV studio 2010

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