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THE NEW MULTIMEDIA PLAYER DEVELOPING PROJECT

This case explores the development of a new multimedia player by Sasken, a leading communication software company based in India. Founded in 1989, Sasken specializes in research and development services for wireless device vendors globally. This project involves a custom codec and engages various stakeholders, including project teams and Japanese clients. Key challenges such as market distance, cultural differences, and language barriers are addressed. The analysis highlights the unique characteristics of international projects and the strategies to overcome these obstacles.

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THE NEW MULTIMEDIA PLAYER DEVELOPING PROJECT

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  1. THE NEW MULTIMEDIA PLAYER DEVELOPING PROJECT Team Members: Anum, Si, Seun & Robert

  2. BRIEF INTRODUCTION TO OUR CASE INTERNATIONAL PROJECT CRITERIA CONCLUSION

  3. sasken • Founded in 1989 • A communication software company based in India • Provides research and development outsourcing services to leading wireless device vendors. • International company • Headquarters in Bangalore • subsidiaries in China, Finland, Japan, Mexico and U.S

  4. The Case Analysis • Deliverables: the new multimedia player with a custom codec. • Major stakeholders: Sasken PM, Sasken project team, Japanese clients( operators, phone vendors, customers) • Challenges: distant market, cultural difference, language barriers, communication & co-ordination problems

  5. Characteristics of an International Project

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