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Effective Campaign Strategies for Real Estate Advocacy

This guide outlines comprehensive campaign strategies to elect officials who prioritize a flourishing business environment with minimal regulations affecting real estate. It covers aspects from candidate recruitment and fundraising to interviews, endorsements, and volunteer management. Key points include organizing campaign activities, understanding financial planning, leveraging grassroots support, and utilizing media outreach to enhance visibility. By fostering strong community relations and aligning with REALTORS® and allied groups, advocates can significantly influence public policy and bolster their candidates' chances of success.

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Effective Campaign Strategies for Real Estate Advocacy

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Presentation Transcript

  1. Campaign Orientation

  2. Two Political Pathways...…Politician or Policy • Campaign Strategy to elect officials that understand the importance of a healthy business environment and minimal regulations governing the real estate business. • Legislative Strategy to influence business public policy and regulations surrounding the real estate profession.

  3. Candidate Planning & OrganizationReality Cornerstones to Look For… • Campaign Plan:Activities, Timing, Organization • Budget and Fundraising Plan: Where is the money coming from and how is it being spent • Organization: By committee or by function…typically function.

  4. Candidate Recruitment • Start now looking for candidate prospects • Where to Look • REALTOR® groups, allied groups & businesses groups • Look to civic and church groups • City councils or county commissions • Look for experience in many facets of life • Look at the person’s situation • family, job, money, time commitment • political or philosophical views • desire, energy • Assign person(s) to approach prospect • Discuss possible support with them • financial • volunteer • Gauge interest and REALTOR® support

  5. Candidate Interviews & Endorsements • Invite all candidates in writing • Date, time, place • Format • Length of interview • Neutral location for interview • Assign different questions to different REALTORS® • Query about … • background, education, experience, personal interests • real estate and business issues • community issues • hot topic statewide issues

  6. Leveraging Endorsements • Cover letter (press release) • List or person • Why you support them • Invitation for all to support • Notify area weekly (ies) • Notify local daily (ies) • Notify local radio &/or TV…news directors • Send list (email/snail) to all REALTORS® • Post on website & in office

  7. Candidate Forums • Candidate Breakfast, Night or Luncheon • Debate format • Candidate remarks only • Remarks and Q&A • Include other groups • Table for materials

  8. Volunteers “God’s gift to candidates” • Work at events • Write a letter to the editor • Make phone calls • Canvass door to door • Put up signs

  9. Volunteers“God’s gift to candidates” • Volunteer Mngt-Training – experienced volunteer coordinators are a “gem” to a candidate. • Coordinate phone banks • Identify events • Coordinate letter-to editor writing • Plan or coordinate door-to-door • Maintain a database & print lists • Put up signs

  10. Volunteer “Things” • Offer telephone Banks - REALTOR® offices have phones! • volunteer recruitment • voter I.D. • event turnout • GOTV • Copying machines • Computers and printers • Yard sign assembly area • Area in office for issue materials • Sign location planning & management

  11. Endorsements…Help Line Up Supporters • REALTORS® have contacts throughout the community. Candidates want to meet them and gain their support. • Arrange introductions • Provide a call list

  12. ContributionsThe Mother’s Milk of Politics • Make no mistake, money is the holy grail for any campaign. • Write a check! • Hold a cocktail or coffee party • Office challenges • Progressive dinners/bar-b-q • Percentage pledges • Sponsor an event • Donate to RPAC • Yard sale & contribute proceeds

  13. Voter ContactThe Oh, So Ever Precious List! • Realtors Organizations • REALTORS® • Clients • Business Associates • Circulate a sign-up sheet in the office • Offer a reference group list

  14. A Few Media Ideas • Letters To Editor • Guest Opinions • Paid advertising – REALTOR® ad • Weeklies are very good • Dailies (depends on candidate & area) • Publish endorsements & state support

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