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Vestas Wind Systems A/S stands as a leading global producer of wind power solutions, emphasizing innovation through R&D to enhance revenue and profitability. Understanding its competitive advantages, such as high product quality and a robust R&D framework, the company is well-positioned in both established markets like Europe and the U.S., as well as emerging markets including India and China. Analyzing the competitive landscape, political stability, and ease of doing business in target regions is vital for Vestas as it navigates the challenges and opportunities in offshore wind markets.
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Key Considerations for Offshore Case of Vestas Wind Systems A/S
Background of Vestas • Global Marketing Leading Producer of Wind Power Solutions • Focus on R & D • Increasing revenue and profits currently
Understanding its own Competitive Advantages • High Quality Product • Strong Power in R & D • Stable Company Structure in the world
Market Demand • High Potential Market • Make sure the sales • Traditional Markets: Europe and U.S. • Emerging Markets: India and China
Industry Analysis • The number of competitors • The Level of Competition • Traditional Markets have Intensive Competition
Country Risk • The Stability of Politics • The Stability of Economy • Huge Risk to the Company
Ease of Doing Business • Attitude to International Business • Relevant Regulations for Foreign Companies • Openness of Government • Benefit for the Company
Resource Availabiltiy • Abundant Raw Materials • Cheap Labor Cost • Great Infrastructure Facilities