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Case Study I. EGN 5621 Enterprise Systems Collaboration Summer B, 2014. Operate a Distribution Company (Operations & Trial Run). EGN 5621 Enterprise Systems Collaboration. Each time should have 3-4 participants. Each team operates a bottle distribution company.
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Case Study I EGN 5621 Enterprise Systems CollaborationSummer B, 2014
Operate a Distribution Company(Operations & Trial Run) EGN 5621 Enterprise Systems Collaboration
Each time should have 3-4 participants. • Each team operates a bottle distribution company. • Participants make business decisions to ensure the profitability of their operation, using standard reports. Teams
6 products (boxes of 12x1L and 24x500mL) • 3 areas with distinct marketing accounts • One distribution channel: 18 • Market size of about € 6,000 per company per step North 45 retailers West 40 retailers The (German) Market South 38 retailers
20 min 20 min 20 min 20 steps 20 steps 20 steps The Game Layout Design
Each round will be of 20 steps (a bit more than 1 min per step) • End-of-round inventory is carried over to the next round • You can sell a product only if you have it in stock • You compete against the other teams and importers • Your objective is to maximize profit Rules of the game
An enterprise system is built around an integrated database • A system such as SAP contains tens of thousands of data tables • When a user creates, changes or views data in the system, he or she performs a transaction • Data changed or created by one user can be exploited by all other users in the same team (ex. reporting, tracking, execution of orders, etc.) • All transactions are traceable, transactions with financial impacts can be reversed, never erased ABC of the Enterprise system
Users interact with the enterprise system through transactions. • A large number of pre-programmed transactions exist in SAP • Each transaction has a transaction code – one can call a transaction if one knows the transaction code • The SAP menuallows to browse and find the desired transaction • One can create a user menu or a list of favorites with the commonly used transactions User interface
Extras / Settings / Display Technical Names SAP Menu & Navigation
Reports and queries are transactions that allow users to view existing data • A typical query is performed as follows: • In the first page of the transaction, you must enter the selection criteria for the query (ex. Company code, product code, etc.) • Then, click on to execute the query • A table containing the requested data will appear • The display and layout can sometimes be modified Reports and queries
Some transactions are designed to change or create new data (change forecast, release purchasing orders, change sale price, etc.) • The interface varies according to data required by the system • The system will not allow you to save information if all the compulsory fields have not been filled • You must save/release/confirm before exiting the transaction Entering new data
Use the navigation buttons to go back or get out of a transaction • You can open up to 6 sessions. Click on to open a new session • Delete , search , select all , view , enter . Other useful buttons
Server: Vichy Client: 495 Application Server: vichy.cob.csuchico.edu System ID: VIC System #: 31 SAP ERPsim Server, and Client for Distribution
Set up teams: • Companies : A to D for Pilot Run and E to H for real. • 3- 4 persons in a team • Userid: $# • Where • $ = Assigned team letter, • # = User 1 to User 4 • Password: ERPSIM Getting Started:
Client = 495 Login: $# Where $ = Team, # = User 1 to User 4 Password: ERPSIM You will have to change your password the first time you enter Login information
Now start the simulator for 20 steps The Distribution Game:Round 1 (20 steps)
Distribution Game: Round 1 20 min 20 steps
Initial Financial Status: • 11000 Fix Assets 250,000 • 70000 Common Stock (500,000) • 113300 Bank Cash Account 146,060 • 792000 Finished Goods 103,940 The Distribution Game:Quarter 1 (20 virtual steps)
You need to maintain the price of your 6 products and invest in marketing. • Need to know the following in order to make decisions: • Maintain price list • See available stock • Monitor sales orders • Monitor competitors The Distribution Case: Round 1 (20 steps)
Enter your daily marketing budget for each product and for each region • The impact of marketing in one region depends on your share of all marketing expenses in this region • Marketing induces customers to find your product “more desirable” • The daily marketing budget can be changed at any time On marketing
Distribution Game: Round 2 20 min 20 steps
You need to replenish. Replenishment will allow you to purchase the same quantity that you have sold. It’s time to replenish !
Now start the simulator for 20 steps The Distribution Game:Round 2 (20 steps)
Distribution Game: Round 3 20 min 20 steps
You need to replenish. Change your forecast to adapt the replenishment levels to your needs • What do you need to know in order to make that decision ? It’s time to replenish !
Now start the simulator for the last 20 steps The Distribution Game:Round 3 (20 steps)