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Case Study I

Case Study I. EGN 5621 Enterprise Systems Collaboration (Professional MSEM) Fall, 2012. Operate a Distribution Company (Operations & Trial Run). EGN 5621 Enterprise Systems Collaboration (Professional MSEM) Fall, 2012. Each time should have 4-6 participants.

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Case Study I

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  1. Case Study I EGN 5621 Enterprise Systems Collaboration(Professional MSEM)Fall, 2012

  2. Operate a Distribution Company(Operations & Trial Run) EGN 5621 Enterprise Systems Collaboration(Professional MSEM)Fall, 2012

  3. Each time should have 4-6 participants. • Each team operates a bottle distribution company. • Participants make business decisions to ensure the profitability of their operation, using standard reports. Teams

  4. 6 products (boxes of 12x1L and 24x500mL) • 3 areas with distinct marketing accounts • One distribution channel: 18 • Market size of about € 6,000 per company per step North 45 retailers West 40 retailers The (German) Market South 38 retailers

  5. The 6 Products

  6. 25 min 25 min 25 min 20 steps 20 steps 20 steps The Game Layout Design

  7. Each round will be of 20 steps (a bit more than 1 min per step) • End-of-round inventory is carried over to the next round • You can sell a product only if you have it in stock • You compete against the other teams and importers • Your objective is to maximize profit Rules of the game

  8. An enterprise system is built around an integrated database • A system such as SAP contains tens of thousands of data tables • When a user creates, changes or views data in the system, he or she performs a transaction • Data changed or created by one user can be exploited by all other users (ex. reporting, tracking, execution of orders, etc.) • All transactions are traceable, transactions with financial impacts can be reversed, never erased ABC of the Enterprise system

  9. Users interact with the enterprise system through transactions. • A large number of pre-programmed transactions exist in SAP • Each transaction has a transaction code – one can call a transaction if one knows the transaction code • The SAP menuallows to browse and find the desired transaction • One can create a user menu or a list of favorites with the commonly used transactions User interface

  10. Extras / Settings / Display Technical Names SAP Menu & Navigation

  11. Reports and queries are transactions that allow users to view existing data • A typical query is performed as follows: • In the first page of the transaction, you must enter the selection criteria for the query (ex. Company code, product code, etc.) • Then, click on to execute the query • A table containing the requested data will appear • The display and layout can sometimes be modified Reports and queries

  12. Some transactions are designed to change or create new data (change forecast, release purchasing orders, change sale price, etc.) • The interface varies according to data required by the system • The system will not allow you to save information if all the compulsory fields have not been filled • You must save/release/confirm before exiting the transaction Entering new data

  13. Use the navigation buttons to go back or get out of a transaction • You can open up to 6 sessions. Click on to open a new session • Delete , search , select all , view , enter . Other useful buttons

  14. Participant’s job aid

  15. Server: merida Client: 165 Application Server: merida.cob.csuchico.edu System ID: MER System #: 38 SAP ERPsim Server, and Client for Distribution

  16. SAP ERPsim Server, and Client for Distribution

  17. Set up teams: • Companies : A to G • 4- 6 persons in a team • Userid: intro_$# • Where • $ = Assigned team letter, • # = User 1 to User 6 • Password: ERPSIM Getting Started:

  18. Client will be provided by the instructor Login: intro_$# Where $ = Team, # = User 1 to User 6 Password: ERPSIM You will have to change your password the first time you enter Login information

  19. Distribution Game: Round 1 25 min 20 steps

  20. Cost, inventory & initial pricing

  21. Check Financial Statement

  22. Check Financial Statement

  23. Initial Financial Status: • 11000 Fix Assets 250,000 • 70000 Common Stock (500,000) • 113300 Bank Cash Account 146,060 • 792000 Finished Goods 103,940 The Distribution Game:Quarter 1 (20 virtual steps)

  24. You need to maintain the price of your 6 products and invest in marketing. • Need to know the following in order to make decisions: • Maintain price list • See available stock • Monitor sales orders • Monitor competitors The Distribution Case: Round 1 (20 steps)

  25. Participant’s job aid & Menu

  26. Maintain Prices for DC 18

  27. Marketing expenses

  28. Enter your daily marketing budget for each product and for each region • The impact of marketing in one region depends on your share of all marketing expenses in this region • Marketing induces customers to find your product “more desirable” • The daily marketing budget can be changed at any time On marketing

  29. Stock in material overview

  30. Check sales summary report

  31. Check market report

  32. Check sales order report

  33. Now start the simulator for 20 steps The Distribution Game:Round 1 (20 steps)

  34. Distribution Game: Round 2 25 min 20 steps

  35. You need to replenish. Replenishment will allow you to purchase the same quantity that you have sold. It’s time to replenish !

  36. Participant’s job aid & Menu

  37. Execute MRP

  38. After the MRP run

  39. Convert purchase requisitions into purchase orders

  40. Track purchase orders

  41. Now start the simulator for 20 steps The Distribution Game:Round 2 (20 steps)

  42. Distribution Game: Round 3 25 min 20 steps

  43. You need to replenish. Change your forecast to adapt the replenishment levels to your needs • What do you need to know in order to make that decision ? It’s time to replenish !

  44. Participant’s job aid & Menu

  45. Forecasting

  46. Now start the simulator for the last 20 steps The Distribution Game:Round 3 (20 steps)

  47. You started with 146,060 in cash • You can reimburse your bank loan at anytime and save on interest payment • You can use all your cash to stock products, but … • If you run out of cash, your bank loan will be extended but you credit rating will go down and your interest payments will go up • Holding to much stock reduce your ability to response to customers’ preferences Cash management

  48. Cre dit ra tings Risk Premium • AAA 0.00% • AA+ • AA- • A • BBB+ • BBB • BBB- • BB+ • BB • CC 10.00% Premium on credit ratings

  49. Check financial data

  50. Analysis of Your Distribution Operation

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