1 / 92

Content: how to make it work for you

Discover the essential elements that can make your organization's web content work effectively for you. This guide explores the importance of understanding your audience, presenting information clearly, and using engaging formats like videos and images. It highlights the significance of audience segmentation, user-friendly navigation, and maintaining up-to-date information. Learn from successful examples and strategies to create content that captivates, informs, and inspires action from your visitors.

viveka
Télécharger la présentation

Content: how to make it work for you

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Content: how to make it work for you Madeleine Sugden Content Manager www.knowhownonprofit.org

  2. What is an organisation’s web content for? • Proof of existence – about us, who we are, contact us • Resources - help people do something • Inspire - encourage action / change behaviour / entertain

  3. 5 questions Five things to think about to help you make the most out of your content….

  4. 1. Audience • Who is your audience? • What do they want? • What do they know already?

  5. 1. Audience • Will they get beyond your homepage? • Who are you talking to? • Are you using the right language? • Are you current? • How do you know what the audience wants?

  6. Wigan and Leigh CVS • First impressions….? • Very busy, too much to read, hard to know where to start

  7. Community Action Southwark • Much cleaner, simpler • Users don’t have to spend time working out where to go • Good use of short words and images

  8. East Grinstead CVS • Segmenting the audience • Makes it clear what information is for who • Shows that they have thought about how people use the site

  9. Wigan and Leigh CVS • Very clear information • Written well for the audience

  10. East Cornwall CVS • Very out-of-date information • What does this make you think about the information on the rest of the site? • If you can’t maintain information, don’t publish it!

  11. Community Action Hampshire • Clearly presented event info • Gives the user everything they need to know before signing up

  12. Working with Men • Questionnaire asks the site users what they want • Probably backed up with off-line research too

  13. Friends of the Earth • Sharing results of their feedback survey with users • Important to build engagement with supporters, show them you are listening

  14. 2. Presentation • Presentation is the key to everything. Not just about design but how to present the content:- how you help people find info- how you display it on the page • Knowing how people read online is useful.

  15. 2. Presentation • Are you helping skim reading? • Are you writing for the web? • Is information easy to find? • How much information are you giving? • How are you using images? • Is your content accessible?

  16. Birmingham Settlement • Lots of information here • Not easy to skim read • Simple to improve by adding headings to each section

  17. British Heart Foundation • Really well presented • Good, clear headings • Short bulleted lists • Images to bring to life • Written for the audience • Written for the web

  18. Arthritis Research Campaign • Very detailed information of their activities • Good to have pie chart but what does it all mean (£1.2m spent on education)? • Paragraphs are complicated and long • What was the impact on people?

  19. Break • Shows the impact on people • Bullet points make it easier to read • Could have enhanced further with stories about real people

  20. BVSC • Everything you would expect on a Contacts page • Presented very clearly • Listed top right – on every page

  21. Voluntary Action Epping Forest • Navigation is presented top centre • 15 links – too many. Should be 7-9 • Very wordy links, why need to repeat VAEF? • Some things could be grouped together • List in order of importance / popularity

  22. Voluntary Action Barnsley • Much clearer navigation • Short, concise, easy to read, easy to understand

  23. WISH • (this is the homepage) • Confusing image – what is going on? • Big story from 2007!

  24. Community Action Hampshire • Strong image • Maybe too strong? Not very welcoming body language!

  25. Kids Company • Very strong image • Engaging

  26. St Albans Museum • Links at bottom not presented well • ‘Click here to find out more information about …’ is a lot to process before getting to the important words. • Simple, meaningful links work best • ‘Click here’ is inelegant and on its own not accessible

  27. Kensington and Chelsea • Well presented links using meaningful text • But links to download files should be labelled within the link - eg hallmarks of an effective charity (PDF, 5M) • Ideally file size included too • Ideally Word equivalent for PDFs

  28. 3. Medium • Content isn’t just printed words • Are you using the best format to bring the content to life? • Are you using audio / video? • Is it interesting / fun / useful?

  29. Sight Savers • Lovely story of Kelvin presented as text • Great picture • But told from the perspective of Sight Savers • What could be added to make it more personal?

More Related