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Overview of Peoria, AZ: Community Profile and Demographics

Peoria, Arizona, with a population of 178,753, is projected to experience a 14% growth over the next five years. The area has 63,340 households, anticipating a 13% increase in that time. The predominant life stage group here is Midlife Success (Y1), comprising 23% of the population, predominantly characterized by childless singles and couples in their thirties and forties who are college-educated and earn six-figure incomes. This demographic is technology-savvy, health-conscious, and enjoys travel and financial products.

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Overview of Peoria, AZ: Community Profile and Demographics

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  1. Zone 2: Peoria Profile Serving the following community: Peoria Population 178,753 5-year projected growth: 14% Households 63,340 5-year projected growth: 13% Published: Every Wednesday, Friday & Saturday Top PRIZM Lifestage Group Group Y1 – Midlife Success – 23% (13,567) The eight segments in Midlife Success typically are filled with childless singles and couples in their thirties and forties. The wealthiest of the Younger Years class, this group is home to many white, college-educated residents who make six-figure incomes at executive and professional jobs but also extends to more middle class segments. Most of these segments are found in suburban and exurban communities, and consumers here are big fans of the latest technology, financial products, aerobic exercise and travel. Source: Claritas2011, Arizona Republic 12 month average (P2 2011- P1 2012)

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