Welcome To Solo Ad Kick Start!

1. Welcome To Solo Ad Kick Start! By Ted Begnoche

2. Introduction Here’s one you’ve never heard before… The money is in the list! Why does everyone repeat this overused phrase all the time? Simply because it’s true! I understand how intimidating it is to get started…

3. Introduction Why is your list so important? Email marketing is not dead! You should be building your list at every opportunity Don’t get discouraged – Just Get Started!! Let’s Go!!

4. What Are Solo Ads? All traffic costs something – time or money – or sometimes both Solo Ads are an efficient way to build a list quickly Let’s look at the basic concept

5. What Are Solo Ads? An email that you pay someone to send to THEIR list for you Elements of a solo ad include: • Your Squeeze Page • An Autoresponder Box • A Compelling Offer • An Upsell Page

6. Why Buy Traffic? It’s a great question – as we said before, all traffic costs you – whether it’s time or money. Solo Ads speed up your list building process There’s also one more very important point…

7. Why Buy Traffic? Solo Ads allow you to test your process quickly. Let me say that another way – if you’re not testing and tweaking – you’re not improving…

9. Let’s Take At A Squeeze Page! Here’s a squeeze page I’ve used in the past, in the gardening niche.

10. My Squeeze Page Let’s Take A Look At The Squeeze Page I’ll Be Using For This Course

11. Solo Ad Buying Process 10 Solo Ads are sold by the number of clicks you want to buy. When first starting out it’s tempting to go fast, but I recommend just the opposite. Typical solos cost $15-45 for 50-100 clicks – this is where I recommend you start while testing your process.

12. Solo Ad Buying Process 11 I know you have questions… How much should you be paying “per subscriber?” What is a typical subscriber worth? What is a typical optin rate for a solo ad campaign?

13. The All-Important Swipe Yours or theirs? The age-old question Most solo ad sellers reserve the right to modify your swipe or even use theirs You should ask to see the swipe if they have to modify it…

14. The All-Important Swipe Let’s look at a couple of examples

15. Your OTO page 17 An OTO can significantly reduce the cost of your solo ad – or even eliminate it completely. Choose the OTO very carefully – must be closely related. Does not have to be your own product.

16. Where To Find Solo Ad Sellers Page 18 – Just like in all aspects of business – there can be some shady sellers. So where do you look so you can buy with confidence? Warrior Forum Safe-Swaps

17. Let’s Buy A Solo Ad Look over my shoulder as we buy a few solo ads from some of my favorite providers

18. Conversions page 19 Conversions can vary widely, and for a number of reasons You can reasonably expect between 30-50% of visitors to sign up If you’re getting < 30% - time to evaluate your squeeze page layout and ad copy

19. A Word About Optin Style Much Debate over Single Optin VS Double Optin What’s the difference? It’s really your choice – I’ve been using single optin a lot lately – it really increases your conversion rate

20. In Conclusion… Don’t be intimidated. Remember to include an OTO to try to reduce the cost of your solo ad by making some back end sales. If you’re confused at all I am here to help.

21. In Conclusion… Thank you so much for your confidence in me. Remember – list building is vitally important to your online success, but what you do with your list after they subscribe is equally important Read the bonus material!