280 likes | 397 Vues
Scott Porad, CTO of Cheezburger Network, explores the transformative potential of user-generated content (UGC) in creating higher-quality online experiences. This approach leverages the wisdom of crowds to filter and curate humorous and engaging content, reminiscent of America's Funniest Home Videos. By fostering an environment where audiences participate and contribute, Cheezburger demonstrates how UGC is not a new phenomenon but a successful, effective method for enhancing content quality and audience engagement.
E N D
LOLs, FAILs and User-Generated Content Scott Porad CTO, Cheezburger Network scott@cheezburger.com http://scottporad.com http://twitter.com/scottporad
UGC is the means to an end. @scottporad.com | scottporad.com
The “end” is higher quality content. @scottporad.com | scottporad.com
UGC is Not New @scottporad.com | scottporad.com
Successful UGC is about filtering @scottporad.com | scottporad.com
Crowdsourcing is based uponThe Wisdom of Crowds @scottporad.com | scottporad.com
Simple Independent Diverse Aggregation @scottporad.com | scottporad.com
The audience broadcastsback to themselves @scottporad.com | scottporad.com
KHXBAI! Scott Porad CTO, Cheezburger Network scott@cheezburger.com http://scottporad.com http://twitter.com/scottporad