How do I choose the right freelance voice over in India?

1. How do I choose the right How do I choose the right freelance voice over in India? freelance voice over in India? The freelance Voice Over Artist is quite literally the voice of your brand. It’s very important to get the right voice so that it can create a real and lasting emotional connection between your clients and your brand. The wrong choice of voice can lead to detachment from your potential client. This can create negative emotions towards your brand, services, and products. Mentioned below are some points which must be considered before choosing the perfect voice over artist. Know the Emotions Describing your Brand: Note down the emotions which you feel that they best portray your brand positively. For instance, if you are into financial business then security and solidity might be the emotions which best suit for your promotion. If you are into household products business, then you must consider efficiency, reliability, and user-friendliness as the best suited emotions for your company. You must seek that voice over artist who has the voice which best embodies the best-suited emotions. Recommendations: It is not easy to begin the search for a perfect voice over artist for your brand. There are thousands and thousands of voice- over artists and choosing that perfect one amongst them is not an easy task. Therefore, you can consider recommendations. Video production agencies have a selection of voice over artists on their records. They have all the data of with whom they have worked in the past and which voice over artist is perfect for which kind of work. These agencies help a

2. lot in screening the voiceover artists so that they get a match for your particular needs. Male or Female – Which voice best describes your brand? – This is one of the most common and confusing questions which clients ask that which voice male or female is best for their brand. After researching and surveying, it was found that 46% of people believed that a female voice is much more soothing, and 48% people believed that a male voice is much more authoritative. This research doesn’t contribute to a final conclusion. This doesn’t mean that voice genders do not matter. Not exactly. The problem with this research is that people are not good at judging why a particular voice is compelling. Some marketing experts have given valid suggestions. They said that there are reliable reasons of selecting a female voice over a male voice or vice versa. Generally, a male voice is better if the target audience is male and a female voice is preferable if the target audience is female. Previous Work Performance: If the voice over artist is good enough then he or she will be able to give you his or her sample works. You should have a look at the kind of work he or she has done in the past and observe whether that kind of work matches with your requirements or not. It’s also preferrable to notice if that voice over artist can handle different types of voice works or not including storytelling type of videos in which lots of expressions are required.