1 / 18

Performance review

Milbank, Tweed, Hadley & McCloy. Performance review . Period Covered in this review: 15 Aug 2011 to 14 Aug 2012 . The Mondaq Model Marketing Expertise. Readers can contact/visit website. Proprietary databases. Business Users – search online for advice and information.

walda
Télécharger la présentation

Performance review

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Milbank, Tweed, Hadley & McCloy Performance review • Period Covered in this review: 15 Aug 2011 to 14 Aug 2012

  2. The Mondaq Model Marketing Expertise Readers can contact/visit website Proprietary databases Business Users – search online for advice and information Content distribution channel Mondaq.com Professional Advisory Firms - showcase expertise by contributing articles, newsletters, client alerts etc. Mondaq Content distribution channel Content contributed 100’s of Websites & Intranets Content distribution channel Readers can contact/visit website Mondaq shows Named Users activities – Including email, name, job title, company etc. Mondaq Analytics help contributors: Identify their online marketing strengths & opportunities. Assess ROI. Understand target users current interest/needs. Target New Business.

  3. About Mondaq – Distribution Partners About Mondaq

  4. Mondaq.com – Usage Growth – Past 12 months About Mondaq

  5. Mondaq – Latest Developments About Mondaq • Video content • In-House Counsel Association partnerships • MCCA (USA) • CCCA (Canada) • ACLA (Australia) • CLASA (South Africa) • ICCA (India) • AIJA (International) • Peer Benchmark Comparison • Market Intelligence Report excel download • LinkedIn Development

  6. Overall activity • Milbank, Tweed, Hadley & McCloy'sActivity Aug 15th2011 –Aug 14th2012 Executive summary

  7. Readership Analysis by Month Readership analysis by Month

  8. Readership Demographics Readership Demographics – Position

  9. Peer Benchmark Comparison • By Firm - based on volume results - Last 12 months Peer Benchmark comparison

  10. Peer Benchmark Comparison • By Article - based on per average article results - Last 12 months Peer Benchmark comparison

  11. Peer Benchmark Comparison Peer Benchmark comparison Key Findings – based in last 12 months data • Contribution strategy has been successful in securing readership volumes with good levels of contribution in recent months.... 60% above average volumes of readership in the US • Top 10 Most Read Contributor for the USA Corporate/Commercial Law topic – one of the most competitive topics! • Most articles are securing good average search engine clicks - indicating there are no significant SEO issues • Improving some individual articles SEO performance could help boost results. Titles are usually keyword rich but occasionally include less effective opening words eg‘January 2012 Space Business Review’ (The first words are the most important so avoid generic opening phrases. Sub-headings could also be improved by avoiding general expressions like ‘Background’ and ‘Conclusion’

  12. Articles & Authors Articles & Authors Top 10 Articles – Last 12 months

  13. Articles & Authors Articles & Authors Top 10 Authors (Historically)

  14. Articles & Authors Articles & Authors Practice Areas

  15. Market Intelligence Report Usage – Last 12 months Authors & Articles

  16. Performance Review Performance Review Strengths • Good regular volumes of contribution during the first six months of 2012 – a strong foundation established • Detailed quality analysis of issues – demonstrating significant expertise • Worldwide brand exposure - High volumes of senior business readership secured especially for the Corporate/Commercial Law articles Opportunities • If available supply any additional multimedia content – podcasts etc? • Promote any Milbank, Tweed, Hadley & McCloyevents - seminars, webinars? • Contribute more international content – China, Brazil etc?

  17. Performance Review for Milbank, Tweed, Hadley & McCloy What Mondaq gives Milbank, Tweed, Hadley & McCloy....

  18. Performance Review Performance review Mondaq’s Recommendations • Build on the good foundation established by maintaining contributions. • Consider allowing more individual authors access to their own readership data to help identify new opportunities – allow readership emails to be sent to authors. Share the opportunity within the firm • Encourage authors within the firm to receive the Mondaq NewsAlert – it motivates them to review the readership data and write more effectively and keep an eye on hot topics and what competitors are writing about. Easy for Mondaq to action • Submit more articles - contribution levels have dipped a little recently. Are we receiving all available content – domestic and international?

More Related