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Performance review

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dmitri
17 diapositives · 348 Views · Aug 07, 2014

Morgan Lewis. Performance review . Period Covered in this Review: 17/7/11 to 16/7/12 Order Dates : 20/12/11 – 19/12/12 . The Mondaq Model Marketing Expertise. Readers can contact/visit website. Proprietary databases. Business Users – search online for advice and information.

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  1. Morgan Lewis Performance review • Period Covered in this Review: 17/7/11 to 16/7/12 • Order Dates: 20/12/11 – 19/12/12

  2. The Mondaq Model Marketing Expertise Readers can contact/visit website Proprietary databases Business Users – search online for advice and information Content distribution channel Mondaq.com Professional Advisory Firms - showcase expertise by contributing articles, newsletters, client alerts etc. Mondaq Content distribution channel Content contributed 100’s of Websites & Intranets Content distribution channel Readers can contact/visit website Mondaq shows Named Users activities – Including email, name, job title, company etc. Mondaq Analytics help contributors: Identify their online marketing strengths & opportunities. Assess ROI. Understand target users current interest/needs. Target New Business.

  3. About Mondaq – Distribution Partners About Mondaq

  4. Mondaq.com – Usage Growth – Past 12 months About Mondaq

  5. Mondaq – Latest Developments About Mondaq • Video content • In-House Counsel Association partnerships • MCCA (USA) • CCCA (Canada) • ACLA (Australia) • CLASA (South Africa) • ICCA (India) • AIJA (International) • Peer Benchmark Comparison • Market Intelligence Report excel download • LinkedIn Development

  6. Overall activity • Morgan Lewis‘ Activity July 17th2011 –July 16th2012 Executive summary

  7. Readership Analysis by Month Readership analysis by Month

  8. Readership Demographics Readership Demographics – Position

  9. Peer Benchmark Comparison • By Firm – Last 12 months Peer Benchmark comparison

  10. Peer Benchmark Comparison • By Article – Last 12 months Peer Benchmark comparison

  11. Peer Benchmark Comparison Peer Benchmark comparison Key Findings – based in last 12 months data • Contribution strategy has been successful in maximizing readership volumes with good levels of contribution.... 315% above average volumes of senior business and In-house Counsel readership in the US • Most articles are well constructed in SEO terms with keyword rich titles, sub-headings and effectively structured paragraphs • Excellent volumes readership results secured for the Energy & Natural Resources and the Immigration topics– a Top 3 Most Read Contributor for these topics in the USA • Improving some individual article’s SEO effectiveness would boost overall readership results. Some of the Energy articles for example would benefit from better use of sub-headings ie avoid generic headings like ‘Background’ etc. ..add a keyword like ‘Back ground to Order No. 1000 ‘ is more SEO effective • Opportunity to boost Contacts and website click throughs from readers

  12. Articles & Authors Articles & Authors Top 10 Articles – Last 12 months

  13. Articles & Authors Articles & Authors Top 10 Authors (Historically)

  14. Articles & Authors Articles & Authors Practice Areas

  15. Performance Review Performance Review Strengths • Very good regular contribution levels across a range of practice areas • Increasingarticle readership results – yearly trends are upwards at 150% year on year • Detailed quality analysis of issues – demonstrating significant expertise • Worldwide brand exposure – Higher than average volumes of senior business and In-House Counsel readership secured • Immigration, Energy & Natural Resources and Employment & HR are standout best performers • Excellent pick up of content from external websites Opportunities • Boost reader contact activities and links back to the firm’s website • Promote Authors more effectively • Use the readership data more effectively within the firm • Supply any additional multimedia content – video’s, podcasts etc? • Promote any Morgan Lewis's events - seminars, webinars? • Widen contribution to include SE Asia content – China/Japan?

  16. Performance Review for Morgan Lewis What Mondaq gives Morgan Lewis....

  17. Performance Review Performance review Mondaq’s Recommendations • Make use of the online Market Intelligence Report – consider allowing individual authors to access their own readership data to help identify new opportunities and gain insights into readers areas of interest • Use the new Excel report to help identify hot writing topics, identify new business prospects and market your expertise more proactively – much easier format to use to manage and manipulate the data better. • Encourage more Reader Contacts by adding Author Bio-links to the order • Contribute content on China – high demand from Mondaq users for SE Asia content