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Sharpen The Lead

Sharpen The Lead. Sharper Lead. Sharper Minds. Bash Agency. Fall 2012. What is Sharpen The Lead?. Sharper Lead. Sharper Minds. Objective 1: Awareness. Who What. Objective 2: Knowledge. Who What. Goals.

walter-hebert
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Sharpen The Lead

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  1. Sharpen The Lead Sharper Lead. Sharper Minds. Bash Agency Fall 2012

  2. What is Sharpen The Lead? Sharper Lead. Sharper Minds.

  3. Objective 1: Awareness Who What

  4. Objective 2: Knowledge Who What

  5. Goals • Break the barrier between giving and receiving • Communicate the mutual benefit of contributing to ECU’s College of Business • Raise interest and the desire to become involved and/or aware of current affairs in COB “Donate” “Sharpen”

  6. Target Audience • Approach of maximizing reach • Gender Neutral • 21-35 Age Group • Active on social media • Most likely demographic to be inspired by connectivity • Psychographics • Socially conscious • Strong memories or links with ECU

  7. Geographic Scope • Campaign area focused around ECU as the center • Covers the Atlanta, Washington, Raleigh and Charlotte • Particularly low donation rates surrounding ECU

  8. Components • Website • Social Media • StockNotes Newsletter • Mobile Phones

  9. 1. Website

  10. Home

  11. Gallery

  12. Blog

  13. Sharpen

  14. Facebook

  15. Twitter • The First Ever COB Alumni Association Page • Tweets daily • Appreciation to COB and donors • Award system appreciation

  16. Newsletter infographic (daniel)

  17. Mobile Phones • Benefits of QR Codes • Mobile phone data FRONT BACK facebook.com/sharpenthelead @sharpenthelead

  18. Yearly Budget: 60,000 • Hologram Cards • Facebook 10 dollars a day for every 3 weeks • Why we chose this amount? Budget breakdown (bryant) Budget

  19. Sharper Lead, Sharper Minds.

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