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Exploring the Nice Guy Stereotype in Dating: Insights from University Women

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This study by Herold and Milhausen (1999) investigates university women's perceptions of "nice guys" versus "bad boys" in terms of dating preferences and sexual success. Through vignettes of a nice male character and a bad boy counterpart, the research explores women's sociosexual strategies and their dating behavior. The findings reveal a discrepancy between women's stated preferences for nice guys and their actual attraction to bad boys, especially among those seeking short-term relationships. This research sheds light on the cultural implications of the nice guy stereotype.

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Exploring the Nice Guy Stereotype in Dating: Insights from University Women

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  1. Do Nice Guys Finish Last? Elise Furukawa, Marissa Diehl, and Jordan Heuser

  2. How to Spot a Nice Guy • Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, 333-343. doi: 10.1080/00926239908404010

  3. Our Study • Dating Preferences of University Women: An Analysis of the Nice Guy Stereotype • By Herold and Milhausen (1999) • Investigated women’s perceptions of nice guys, and their sexual success compared to bad boys • Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, 333-343. doi: 10.1080/00926239908404010

  4. Definition of Nice Guy/Bad Boy • Dichotomous • Nice guys were either losers or good guys • Losers were boring, inexperienced, weak, and nerdy • Good guys were polite, had high standards, and are less physically attractive • Bad boys were one of four categories: rebel, macho, fun, and sexy guy • Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, 333-343. doi: 10.1080/00926239908404010 • Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, 333-343. doi: 10.1080/00926239908404010

  5. Methods • Sample size of 165 female undergrads • Wanted to investigate the sexual success of nice guys • Vignettes about nice John and bad boy Mike • Questionnaire was given with 3 measures • Sexual importance • Maximum acceptable level of partner’s sexual experience • Women’s perceptions of nice guys • Hypothesized that sexually conservative women were morel likely to date nice guys • Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, 333-343. doi: 10.1080/00926239908404010

  6. Results • Women using a restricted sociosexual strategy (sexually conservative) are more likely to date nice guys • Want mates who will provide parental investment • Women using an unrestricted sociosexual strategy (promiscuous) are more likely to date bad boys • Want mates who are physically attractive, not looking for long term commitment • Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, 333-343. doi: 10.1080/00926239908404010

  7. Results Continued • 54% of the women chose nice John from the vignettes • But, 56% of the women said they knew other women who said they wanted to date nice guys, but ended up with bad boys instead • By the measure about partner’s maximum acceptable number of sex partners • This is evidence for the nice guy stereotype that is present in the media and in our culture • Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, 333-343. doi: 10.1080/00926239908404010

  8. Discussion • Discrepancy between what women say they want and what they actually do • Women say they want to date nice guys, but prefer bad boys instead • Bad boys are successful with more promiscuous women • If the woman is looking for a short term, casual relationship, she will be more likely to date bad boys • Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, 333-343. doi: 10.1080/00926239908404010 • Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, 333-343. doi: 10.1080/00926239908404010

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