Solve the Advertising Puzzle

1. Solve the Advertising Puzzle Barbara Scott Great Scott Advertising 352-538-3278 Barb@GreatScottAdverting.com Click for Next Page

2. Don’t try to be your own media expert…You run your business! Let me do it for you! • Do you have a professional media planner on staff? • Are you paying high retainers to agencies? Plus agency commission? • You need me on your team! • Media buyer and planner for Radio and TV. • My job is to assist you with media selection, planning and negotiating, write strong copy with good creative offers that will produce RESULTS! • I pay for myself with well planned media buys – • The right rates (not rate card rates) • The right stationsThe right offer and excellent production Click for Next Page

3. “Clients who have great success with advertising, have a marketing professional who knows how to put together all the puzzle pieces.” –Barbara Scott • • The Secret to my success is that I … • – Properly identify your challenges • – Properly identify your target market with effective qualitative and psychographic research. • – Provide current, accurate research to properly position your message in the right place, at the right time. • – Prepare a creative and stimulating message that will provide results. • – Provide professional production to insure a national sound and feel, thus increasing believability to the message. • • Experience……. • – Over 40 years experience in Radio and TV • – Sales, Planning and Buying of all forms of media. • – Business ownership in multiple industries • – Over 30 years of successful campaigns, promotions and events of all types of businesses. Click for Next Page

4. “If you don’t advertise today, they will forget you tomorrow.” – Barbara Scott •  Specialized Training and Certifications: • o Radio Advertising Bureau, Radio Marketing Expert • o National Advertisers Bureau, Television Marketing Consultant • o Tom Hopkins, ZigZigler, Napoleon Hill, Brian Tracy Sales Training • o Web Design and Internet Advertising • o Neilson and Arbitron and Scarborough • o Published Columnist - Florida Today Newspaper• Web Development Digital Studies • o Writing = Educational Articles, Radio Copy, TV Copy, Print Ad Copy. •  Entrepreneurial Endeavors… • o Businesses Start ups and ownership: • o Contractors Staffing of Florida, Inc • o Desert Star Ranch and Arena • o Great Scott Advertising • o Tropi-Fauna Imports (USDA Approved Equine Import Quarantine Facility) • o Pet World ( 5 stores)

5. “ If you advertise in the wrong place they won’t ever know you’re there” – Barbara Scott • • Personal Information… • – Marital Status: Single • – Children: Three grown daughters • • Real Estate Broker • • Veterinary Medicine Student • • Homemaker • – Adopted grandson with severe autism • – Resided in: • Florida, Arizona, California, Texas • – Hobbies: • • Raise and Train American Quarter Horses for Western Performance Events • • Fund Raising For Autism projects • • Hunting, Fly Casting, Camping, Trail Riding, Horse Showing • • S.E. Regional Director American Barrel Racing Association • • Equine Assisted Growth and Learning Association Certified Handler (Equine Assisted Therapy= applying equine minds and hearts to assist brain injured, emotionally disabled and autistic children and adults) • Long Horn Cattle Breeder • Angus Cattle Breeder • American Quarter Horse Breeder Click for Next Page

6. Radio Samples • Gun Trader Gun shows • Hitchcocks Supermarkets • Best Western Gateway Grand MORE

7. More Radio Samples • Brevard Ammo • Williston Ace Hardware-Grand Opening • Florida Museum of Natural History – Peanuts Exhibit MORE available on Request