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Pay Per View: A Library’s Perspective. Beth R. Bernhardt Electronic Journals/Document Delivery Librarian University of North Carolina at Greensboro NC Serials Conference April 3-4, 2003. UNC Greensboro. Doctoral/Research-Intensive University Degree Programs 100+ undergraduate 59 masters
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Pay Per View: A Library’s Perspective Beth R. Bernhardt Electronic Journals/Document Delivery Librarian University of North Carolina at Greensboro NC Serials Conference April 3-4, 2003
UNC Greensboro • Doctoral/Research-Intensive University • Degree Programs • 100+ undergraduate • 59 masters • 14 doctoral • Enrollment (Fall 2002) • 10,751 undergraduate • 3,167 graduate • Faculty - 766
Walter Clinton Jackson Library • Collection • 2.8 million items (books, gov docs & microforms) • 4,589 print/microform serial subscriptions • 14,966 electronic journals • 149 online & CD-ROM databases • 300 computers, 11 servers • 83 library faculty & staff • Music Library: ~47,000 items
Reasons to Provide Pay Per View • More journal titles to your users • More backfiles available • Quicker access to journal articles than conventional interlibrary loan • Collection development tool
Pay Per View Options at UNCG • EBSCO Pay Per View – 1644 titles • FirstSearch Pay Per View – 83 titles • AIP Deposit Account – 26 titles • Ingenta Pay Per View –titles • Science Direct – 383 titles TOTAL – 2511 titles
Setting up Access • Add title access through UNCG’s Journal Finder tool • Try to make access seamless and user friendly • Send all patrons through authentication • Authentication alerts the patron that the article they want will cost the library a certain amount of money • Authentication on campus as well as off campus
Criteria for selection • Do not own a subscription to the journal • Have print but don’t have access electronically (usually an upcharge added to the pricing) • Have access electronically through an aggregator, but there is an embargo on that title
Examples of Setup • Example of a FirstSearch title • Example of an EBSCO title • Example of an AIP title
Examples of Setup • Example of an Ingenta title • Example of a Science Direct title
FirstSearch usage statistics • FirstSearch (from 12/1/01 – 12/31/02) • 83 titles available • 84 Articles ordered from 28 unique titles • 257 accesses to FirstSearch Pay Per View through Journal Finder • Average Cost $22.75
Ebsco usage statistics • Ebsco (from 12/1/01 – 12/31/02) • 1644 titles available • 1169 Articles Ordered from 360 unique titles • 9758 accesses to Ebsco Pay Per View through Journal Finder • Average Cost $19.48
AIP usage statistics • AIP (from 12/1/01 – 12/31/02) • 38 Articles Ordered • 230 accesses to AIP titles through Journal Finder • Average Cost $10.00
Ingenta usage statistics • ONLY from 12/1/02 to 2/28/03 • 287 titles available • 36 articles ordered from 14 unique titles • 695 accesses to Ingenta Pay Per View through Journal Finder • Average Cost: $22.65
Science Direct usage statistics • ONLY from 1/1/02 to 3/31/03 • 383 titles available • 35 articles ordered from 23 unique titles • 324 accesses to Science Direct Pay Per View through Journal Finder • Average Cost: $22.00
Impact on Interlibrary Loan • Photocopies requested in 2000-01 6371 • Photocopies requested in 2001-02 5041 • A decrease of 26%
Impact on Interlibrary Loan • 2003 Statistics for January through March 31, 2003
Impact on Collection Development • Looked at titles ordered from 12/1/01 to 12/31/02 • Created spreadsheets that include dates, titles, costs, owned in print, and electronic availability through other vendors • Looked for patterns of ordering over 12 months • Recommended 15 titles for addition to the library subscription collection for 2003
Impact on Collection Development Overview of titles purchased
Impact on Collection Development • Example of a title that will be added to the collection: • Current Directions in Psychological Science • 19 articles for $21.00/per article were purchased over 12 months • Purchasing pattern of 1 to 2 articles a month • Electronic subscription costs approximately $280
Impact on Collection Development • Example of a title owned in print that had an upcharge for electronic access to be added to the collection. • Social Indicators Research • 11 articles for $20.50/article were purchased over 12 months • Purchasing pattern of 1 to 2 articles a month • Costs : $200.00 to add electronic access
Future Plans • Continue to monitor pay per view statistics • Continue to encourage publishers and vendors to allow for a seamless user friendly pay per view option • Continue to add pay per view title access
“Research has consistently shown, not surprisingly, that access is more cost-effective for infrequently used titles, while ownership is more effective for frequently used items.” - Nisonger Collection Management V.26, no.1
For more information contact: Beth Bernhardt Electronic Journals / Document Delivery Librarian Jackson Library UNCG P.O.Box 26170 Greensboro, NC 27402 336-256-1210