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Northwest Michigan is transforming its workforce access with innovative remote services amid resource constraints. Led by CEO Janie McNabb and Operations Manager Kathy Taylor, strategies include expanding access points through kiosks, online career resources, and mobile counseling via Skype. Covering a large region of 10 counties, the approach targets hard-to-serve customers, ensuring efficient service delivery despite transportation challenges. Initiatives like Career Connections workshops and the Career Café website enhance community engagement and improve job seekers' experiences. Discover more at www.nwm.org/careerconnection.
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Remote Access Providing Services with Fewer Resources
Northwest Michigan Works! • Janie McNabb, Chief Operating Officer • Kathy Taylor, Operations Manager
Talent Development System • In transition • Ten key elements requested by Governor Snyder • Increase access points for hard to serve customers
Northwest • Large region – 10 counties – geography is the same size as the state of Connecticut • Four primary population centers, lots of small communities throughout • Transportation is inefficient due to bodies of water • July 1, 2013 – down to two full-time and two satellite service centers
Strategies for Increasing Access • Kiosks • Career Connections • Career Café Website • Career Counseling by Email • Skype
Kiosks • Self-Serve • Touch-screen • Signs, materials
CareerCafe.org • All resources available online • Categorized as a “menu” of services • Accessible anywhere, also used in Resource Rooms and on kiosks
Career Connections • Libraries, Chambers, Schools • Two-hour workshop • Content: • Learn – attendees learn about a specific topic i.e. resumes, interviewing, networking • Connect – attendees connect with staff and other job seekers
Career Connections • Marketing • Consistent Brand, title • Personal – get to know the staff • Super-Localized – work with local media such as weekly papers to market locally, emphasize services in their community • Web site: www.nwm.org/careerconnection • Repetition
Email Career Counseling • Single email for all Career Facilitators • Work with client over email • Meet in person only when necessary
Skype • Skype in Job Search • Career Connections • Web Cam on computers • Skype Career Counseling