1 / 22

A Social Experiment

A Social Experiment. Mark Green, VP Innovation. Social “ Smoshal ” . Give me my paper! How do we engage them?. The Digital Landscape. Social Media Activity. Source: Farm Journal. Their Trusted Information Sources. Source: Nielson. Ag Use of Internet . Source: Successful Farming.

waseem
Télécharger la présentation

A Social Experiment

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A Social Experiment Mark Green, VP Innovation

  2. Social “Smoshal”. Give me my paper! How do we engage them?

  3. The Digital Landscape

  4. Social Media Activity Source: Farm Journal

  5. Their Trusted Information Sources Source: Nielson

  6. Ag Use of Internet Source: Successful Farming

  7. So? Where to Begin…

  8. Listen…sentiment, source, volume

  9. Create Your KPI’S

  10. Begin The Listening Process

  11. www.tweettone.com

  12. Identify Influencers…and impact on conversations.

  13. Create a Social Graph(The Pattern of Social Relationships Between People)

  14. Create a Home Base…

  15. Engage in dialog and become a trusted partner.

  16. …Then Create Outpost

  17. Begin Engagement Add Content Build Relationships Test Ideas Grow a Profile Listen Experiment Make Connections Be useful Play

  18. Finally, Create Advocates

  19. Tools of the Trade

More Related