1 / 6

PG tips Cuppa Club

Join PG Tips in 2014/2015 for the Cuppa Club—a campaign designed to enhance social connections over a cup of tea. Tea is a wonderful way to bring people together, and with our initiative, we aim to make these catch-ups even more special. By participating in our program, venues can offer customers exclusive benefits like 2-for-1 Afternoon Tea, workshops, beauty treatments, and more. This is a fantastic opportunity for venues to gain exposure while building loyalty among tea drinkers. Enlist now and strengthen your relationship with customers!

washi
Télécharger la présentation

PG tips Cuppa Club

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PG tips Cuppa Club An invitation to partner with an iconic brand in 2014/2015

  2. The insight Tea has the wonderful ability to bring people together. And there’s nothing better than a good catch-up cuppa, the chance to have a proper natter with a loved one, face to face, over a lovely cup of PG, especially if you haven’t seen them for a while. Sometimes it’s hard to make time to get together so when people do get the chance, they want it to be a cracking catch-up. What if, on top of the great taste of our tea, PG tips could make catch-ups even better?...

  3. PG tips in 2014 Our objective? Drive loyalty with PG tips medium & heavy tea drinkers How? Building on their hugely successful Cuppa Club launch in 2013 which featured 2 for 1 Afternoon Tea and collectible tea merchandise - 2014 will see the addition of Days Out, Ceramic Workshops, Beauty salons and Magazines Set to be PG tips' biggest ever campaign with promotional boxes all year and substantial media support

  4. How does Cuppa Club work? Welcome Monkey, you have 2,200 Points New user? Consumer opens new account and fills in form I WANT TO ADD POINTS TO MY ACCOUNT 121323ERR ADFJSFIJ22 Returning user? Consumer logs in I WANT TO REDEEM MY POINTS Consumer goes to the Cuppa Club website or Facebook Consumer views personalised account Each box has unique code Cuppa Club points can be redeemed for 2 for 1 Afternoon Tea, Ceramic Workshops, Family Days Out, Beauty Treatments, Meals and Magazine subscriptions

  5. Participating Venues • Promotional period: • New venues will be added to the platform for launch on 1st June 2014 –31st May 2015. • What we need from you • Signed Agreement confirming your Participation based on 1 year duration • Provide landscape image in jpeg or eps format (ideally) at least 300dpi • Any specific information to support the promotion of your venue, e.g. description, opening times, etc 2 for 1 Afternoon Tea

  6. Summary A great opportunity to highlight your venue and facilities An opportunity to sell other services such as refreshments, gifts, memberships, courses etc. Free to participate with all the added exposure to a wide and varied audience Please contact Mosaic Marketing to register your interest and take up our invitation on 01865 877711 6

More Related