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Facilitating Team Processes with Recommender Systems: A Behavioral Science Perspective

Proposition: Recommendations facilitate team processes and affect team effectiveness. These effects can be measured by eliciting behavior patterns. Facilitating Team Processes with Recommender Systems: A Behavioral Science Perspective.

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Facilitating Team Processes with Recommender Systems: A Behavioral Science Perspective

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  1. Proposition: Recommendations facilitate team processesand affect team effectiveness. These effects can be measured by eliciting behavior patterns. Facilitating Team Processes with Recommender Systems:A Behavioral Science Perspective facilitation. “a set of functions or behaviors carried out before, during, and after a meeting to help the group achieve its own outcomes.”(Bostrom et al. 1993) 13th International Conference on Knowledge Management and Knowledge Technologies (iKnow 2013) Social & Mobile Computing (2) 4. – 6. September, Graz, Austria recommender system. “an information system that provides content or product information to meet the needs of a particular customer.” (Liang et al. 2007) team process. .“members' interdependent acts that convert inputs to outcomes through cognitive, verbal, and behavioral activities directed toward organizing taskwork to achieve collective goals.” (Marks et al. 2001) Isabella Seeber

  2. What is team effectiveness, recommender systems, and facilitation? foundations How can we link recommender systems, facilitation, and team processes? Why do teams need facilitation? discussion motivation Agenda discussion discussion What are the theoretical underpinnings of recommender systems as facilitators? How can we measure the impact of recommender systems on team processes?

  3. Teamwork is not always easy… motivation process gains problems handling IT process losses experience conflict more information low creativity solutions learning high cognitive load free riding more objective evaluation domination coordination problems facilitation has positive effects on team effectiveness

  4. Facilitation and Recomender Systems foundation Process restrictiveness Process guidance Technical facilitation Process facilitation Content facilitation Recommender Systems as Facilitators foster team effectiveness

  5. Scenario – collaboratively writing a research paper 1 Recommendation by Google Scholar (content recommendation) Recommendation by MS Word (process guidance) 2 3 Communication in Teamwork Do recommendations affect team processes and foster team effectiveness? How can we evaluate the effect of recommendations?

  6. … recommendations probably impact the behavior of people … • YELP „create a model to predict the rating a user would assign to a business”: Prize money 500$ • NETFLIX „improve the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences”: Prize money 1,000,000$ • OVERSTOCK „advance the state of the art in personalized product recommendations by crafting an algorithm that delivers a 10% or greater lift over existing product recommendations on Overstock.com”: Prize money 1,000,000$

  7. Team Effectiveness – IMO model foundation as input? as moderator? as process?

  8. How can we link recommender systems, facilitation, and team processes? discussion

  9. What are the Theoretical Underpinnings of Recommender Systems as Facilitators? discussion use outdated theories / ineffective technologies behavioral science design science well-designed artifacts that are useless in real organizational settings • ADAPTIVE STRUCTURATION THEORYstructures are emergent and created by people as well as by technology. Over time, teams appropriate these structures and shape team practices [14].IMPORTANT CONCEPTS: structural features, spirit, and appropriation • SOCIOMATERIALITYpeople and technology are insomuch entangled that it would be incorrect to see them as separate entities [35].IMPORTANT CONSTRUCTS: entaglement, imbrication

  10. How can we measure the impact of recommender systems on team processes? discussion • Communication Analysis • Process Mining use 2 1 describe team behavior patterns explain 3 evolvement of team processes

  11. Conclusion & Outlook Recommender Systems • should be perceived as facilitators affecting team effectiveness • should be evaluated with measures taken from behavioral science considering IS theories and process-oriented methods • What are process indicators that can automatically crawl team processes? • How can we exploit meta-theories like AST and apply them to causal models?

  12. Thank you for your attention Isabella Seeber Isabella.Seeber@uibk.ac.at University of Innsbruck School of Management Information Systems I Universitätsstraße 15 6020 Innsbruck, Austria

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