Wednesday, November 19, 2014

1. Application of the Seven Cs of Effective Communication Skills

2. 1 INTRODUCTION - The Brutal Facts - Objectives - Concepts of Communication - Effective Communication - Processes of Communication Application of the Seven Cs of Effective Communication Skills Application of the Seven Cs of Effective Communication Skills 2 Wednesday, November 19, 2014

3. INTRODUCTION Application of the Seven Cs of Effective Communication Skills

4. INTRODUCTION Application of the Seven Cs of Effective Communication Skills

5. Objectives • understanding the meaning of communication • learning ability to communicate with different people. • Learning to build rapport. • learning ability to work harmoniously with others • Evaluate and accept responsibilities. Application of the Seven Cs of Effective Communication Skills

6. THE CONCEPT OF COMMUNICATION Communication is defined as the process of transmitting and receiving ideas, information, and message. In every day language, it is an act of giving and receiving information. • Encarta Encyclopaedia (2002) Application of the Seven Cs of Effective Communication Skills

7. The Concept of Communication (ctd.) In any given organization, communication presumes the following: • Transmission of information from top-down • Transmission of information from bottom-up • Transmission of information horizontally; and • Transmission of information across organization Application of the Seven Cs of Effective Communication Skills

8. EFFECTIVE COMMUNICATION • Every platform for communication involves a large number of experiences, actions and emotions, therefore, it is pertinent that communication has to be effective. Communication is said to be effective when the receiver understands the same meaning that the sender intends to convey. • In other words, Excellent or effective communication is the ability to receive a transmitted message by the sender and have the receiver be able to replicate the form and intent of the message in the receiver's mind.” Application of the Seven Cs of Effective Communication Skills

9. C Communication Process (ctd.) • Owing to the fact that written communication occupies an important position in the communication sphere, adequate attention has to be paid to certain principles of necessity. These principles along with other essentials of effective communication, like language planning and organisation make written communication effective. • Each of these principles starts with the alphabet C hence they are referred to as the Seven C’s of effective communication. Application of the Seven Cs of Effective Communication Skills

10. 2 MURPHY’S 7C’s OF EFFECTIVE COMMUNICATION - Clarity - Completeness - Conciseness - Consideration - Correctness - Concreteness/Contribution - Courtesy Application of the Seven Cs of Effective Communication Skills Application of the Seven Cs of Effective Communication Skills Application of the Seven Cs of Effective Communication Skills 10 10 Wednesday, November 19, 2014 Wednesday, November 19, 2014

11. …MURPHY’S SEVEN C’s These principles provide guidelines for choice of content and style of presentation, adapted to the purpose and receiver of your message. Application of the Seven Cs of Effective Communication Skills

12. CLARITY… Application of the Seven Cs of Effective Communication Skills

13. CLARITY… Clarity demands the use of simple language and easy sentence structure in composing the message • Writings should be correctly planned and expressed in logical way • the writer should make sure that the ideas flow smoothly from beginning to end • He must be very clear about all the aspects of the idea in his mind and about the purpose for which it is to be communicated Clarity, therefore, can be achieved by taking pains to write to serve the purpose rather than to impress readers Application of the Seven Cs of Effective Communication Skills

14. CLARITY – Case Study… Application of the Seven Cs of Effective Communication Skills

15. CLARITY – Although it is appropriate to use technical terms and business jargon in some professional situations, avoid their use when reader is not acquainted with the terminology Construct effective sentences and paragraph When you have the choice between a long word and a short word, choose the short familiar word Application of the Seven Cs of Effective Communication Skills

16. COMPLETENESS… Completeness means the message must bear all the necessary information in order to provoke the desired response Communication senders need to assess message from eyes of the receivers to be sure they have included all the relevant information Application of the Seven Cs of Effective Communication Skills

17. COMPLETENESS- Case Study… Application of the Seven Cs of Effective Communication Skills

18. COMPLETENESS – Guidelines… Application of the Seven Cs of Effective Communication Skills

19. COMPLETENESS – Benefits… Completeness in writing is achieved through orderly arrangement of ideas flowing into other ideas and progressing to conclusion. The principles of unity must be applied at three levels; 1. individual sentences must be unified; 2. individual paragraphs must be unified; and 3. the totality of the script must be unified. Application of the Seven Cs of Effective Communication Skills

20. COMPLETENESS – Benefits… • Messages are more likely to bring the desired results • Do better job at building goodwill • Develops and enhances reputation of an organization • Cost saving as no crucial information is missing , and no additional cost is incurred in conveying extra message if the communication is complete Application of the Seven Cs of Effective Communication Skills

21. COMPLETENESS - Benefits • It leaves no question in the mind of receiver • Helps in better decision making • Communication that seems inconsequential can become very important if information they contain is complete and effective Application of the Seven Cs of Effective Communication Skills

22. CONCISENESS… Application of the Seven Cs of Effective Communication Skills

23. CONCISENESS… It has the following features: • It is both time-saving as well as cost-saving. • It underlines and highlights the main message as it avoids using excessive and needless words. • Concise communication provides short and essential message in limited words to the audience. • Concise message is more appealing and comprehensible to the audience. • Concise message is non-repetitive in nature. Application of the Seven Cs of Effective Communication Skills

24. CONCISENESS… To be able to convey concise message, the following are questions you should ask yourself • Are there any adjectives or “filler words” that you can delete? When it is not necessary, you can delete words like “for instance”, “you see”, “kind off” , “literally” • Are there any unnecessary sentences? • Have you repeated the point several times in various ways? This would help reduce aimless verbiage, unnecessary details and heavy paragraphs. Application of the Seven Cs of Effective Communication Skills

25. CONCISENESS… Application of the Seven Cs of Effective Communication Skills

26. CONCISENESS… • Strictly adhere to the purpose of message • Avoid unnecessary repetition • Cut out undesirable phrases and merge them together into one or more sentences • Avoid long introduction • Wordy message do not create positive impression Application of the Seven Cs of Effective Communication Skills

27. CONSIDERATION… • Consideration implies “stepping into the shoes of others”. • It demands putting oneself in the place of the receiver while composing a message. • It refers to the use of positive attitude, emphasizing positive pleasant facts and visualizing the readers problems, desires, emotions and response Application of the Seven Cs of Effective Communication Skills

28. CONSIDERATION… The writer must take the receiver of the message into consideration • the receiver’s view points, • background, • mind-set, • education level, etc. Application of the Seven Cs of Effective Communication Skills

29. CONSIDERATION… • The encoder/writer must make an attempt to envisage his decoder/receiver, their requirements, emotions as well as problems. • He should ensure that the self-respect of the audience is maintained and their emotions are not at harm Application of the Seven Cs of Effective Communication Skills

30. CONSIDERATION – Case Study… Application of the Seven Cs of Effective Communication Skills

31. CONSIDERATION – Case Study… Writers should show optimism towards their audience by emphasizing “what is possible” rather than “what is impossible”. Application of the Seven Cs of Effective Communication Skills

32. CORRECTNESS… Application of the Seven Cs of Effective Communication Skills

33. CORRECTNESS “...before the last recruitment exercise conducted for Academic staff , the staff strength of the University is a total of 442 which is made up of 36 Academic Staff, 243 Senior Staff and 143 Junior Staff cutting across 21 states of the federation.” You will notice that the break down does not add up to the total number stated. This immediately creates doubts in the mind of the reader of the message Efforts must be made to avoid errors in spellings, punctuations, etc. Application of the Seven Cs of Effective Communication Skills

34. CONCRETENESS *CONTRIBUTION Application of the Seven Cs of Effective Communication Skills

35. CONCRETENESS Application of the Seven Cs of Effective Communication Skills

36. COURTESY Application of the Seven Cs of Effective Communication Skills

37. COURTESY Application of the Seven Cs of Effective Communication Skills

38. *CONTRIBUTION Application of the Seven Cs of Effective Communication Skills

39. CONCLUSION • Think of how often you communicate with people during your day. You write letters, facilitate meetings, create reports, send e-mails, devise presentations, debate with your colleagues… the list goes on. It is evident that we run our entire administration by communicating. It is therefore important to provide a huge boost to our productivity by making sure that we communicate in the clearest, most effective way possible. Application of the Seven Cs of Effective Communication Skills

40. CONCLUSION • This would be our means to the end, which is ensuring that the administrative systems in our institutions thrive rather than fail for ineffective communication Application of the Seven Cs of Effective Communication Skills

41. Application of the Seven Cs of Effective Communication Skills