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Finding the Key to Success

Finding the Key to Success. A helpful guide for Staff Education on the three whitening methods. Jenna R. Derango R.D.H. What’s the key to success?. Making patients happy Giving patients what they want Domino effect. What do patients want??.

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Finding the Key to Success

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  1. Finding the Key to Success A helpful guide for Staff Education on the three whitening methods. Jenna R. Derango R.D.H.

  2. What’s the key to success? • Making patients happy • Giving patients what they want • Domino effect

  3. What do patients want?? • Patients will pay for what they want long before what they need • Patients aren’t created equal • Finding some patients’ wants can be like pulling teeth

  4. What we don’t know • 85% of patients want whiter teeth • Seeing 100 patients a week equals approximately 85 patients a week to be scheduled to bleach

  5. Give them want they want • Patients want options: Whitening strips Oral B Remberant Proffesional Crest Whitestrips Supreme Proffesional Strength Take home trays Opalescence PF Colgate Platinum Overnight Professional In office bleaching Zoom 2

  6. What to say • “Esthetics is the last of our four categories. Today I am going to take a shade of your current tooth color. The reason I am doing this is because we now know that teeth change colors or darken over time. By taking your shade we will have a reference point for our records.”

  7. Tooth Whitening is it safe? • Found in 1960 • Carbamide peroxide- antiseptic for periodontal surgery • No research showing harmful effects to the tooth

  8. ORAL B Cost: $33 8.5% hydrogen peroxide solution Easy to use Use for 5-7 days 30 minutes daily CREST Cost $55 14% hydrogen peroxide solution Easy to use Use for 3 weeks 30 minutes twice daily Whitening strip advantages

  9. Whitening strip disadvantages • Patient Compliance • Misaligned teeth could cause spotting • Not cost effective • No touch ups or long lasting effect guarenteed

  10. Opalescence Cost $315, touch up gel $32-45 (four pack) 15% & 20% Carbamide Peroxide solution Use for 10 – 14 days Perfect fit to teeth Long lasting results Ability to touch up Most effective method Colgate $ 315, touch up $12 a tube 10% Carbamide Peroxide solution Use for 10-14 days Perfect fit to teeth Long lasting results Ability to touch up Most effective method Take home tray advantages

  11. Take home tray disadvantages • Patient compliance • Sensitivity • Cost not covered by insurance

  12. In office bleaching (Zoom 2) advantages • Nationwide average= $725 Our cost=$550 • 16% Peroxide solution • Immediate results • Eliminates compliance issue

  13. In office bleaching (Zoom 2) disadvantages • Patient comfort • Use of tray system to increase and maintain results • Increased sensitivity • Cost not covered by insurance

  14. Best time to bleach….NOW • After dental cleanings • Before restorative treatment

  15. Special Thanks to… • Gary Takacs • Specializes in the “business of dentistry” • Practice Management Instructor at the University of the Pacific School of Dentistry • Founder of Ride and Learn and Race and Learn

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