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A Marketing Analysis

This marketing analysis by Emily Ennett, Jessica McCullough, Ryan Aucoin, and Emma Taylor offers an overview of performance metrics from 2010 to 2012. Highlighting a high price and lower volume strategy, the report discusses the impact of selective distribution and significant branding efforts. Sales revenue saw a decline of 22% in 2010-2011, followed by a dramatic 22.7% increase in 2011-2012, with over 4,000 additional units sold compared to competitors. The study concludes that strategic price adjustments and aggressive advertising doubled sales, improving the firm's confidence in increasing solvency and profitability.

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A Marketing Analysis

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  1. A Marketing Analysis Emily Ennett, Jessica McCullough, Ryan Aucoin, Emma Taylor February 14th, 2011

  2. Overview of Performance • High price, Lower volume strategy • Selective distribution • High branding and advertising

  3. Prices and Sales • 2010-2011 sales revenue declined by -22% • 2011-2012 sales revenue increase by 22.7% • In 2012 we sold over 4000 more units than our director competitor as well as outselling the industry average

  4. Retail Price

  5. Promotion

  6. Place

  7. Conclusions • Doubled sales between 2011-2012 due to increased production of units, lower price, and increased advertising • Although we are in debt our firm is confident in its abilities increase its solvency and profit

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