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Marketing Case Analysis

Marketing Case Analysis. Look at their Marketing strategy in light of the changing marketing environment. Do they have a well defined target, and is it the right target given their core competencies? Do their strategies and tactics in each of the four P’s make sense given their target?

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Marketing Case Analysis

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  1. Marketing Case Analysis • Look at their Marketing strategy in light of the changing marketing environment. • Do they have a well defined target, and is it the right target given their core competencies? • Do their strategies and tactics in each of the four P’s make sense given their target? • What changes might be brewing in the marketing environment that could suggest a change in marketing strategy. (Do a SWOT ANALYSIS)

  2. Preparing a Case • Read the case, become familiar with it • Reread it and • Summarize pertinent information in your notes: Use everything you have learned in other courses and this one so far. Pay special attention to any exhibits. If numbers are there, there must be a reason! 3. Identify mission, goals, objectives 4. Look at any relevant changes in the marketing environment

  3. Preparing a Case 5. Review past strategies (target and 4 P’s) • Do a SWOT Analysis based on the current marketing environment • Analyze current strategies (target and 4 P’s) in light of the SWOT Analysis. • Establish a decision framework • What are the major problems? How do you know? • What are the decision constraints? • What are your strategic assumptions?

  4. Preparing a Case 9. Search for and outline alternatives • Go back and review in your mind all you have studied in class so far to see what relates to the case. This can spark ideas. • Don’t zero in on some minor solution as if it is the key to the puzzle. Look for key interrelationships between variables. • Don’t stop with your first solution or idea. Go back to the SWOT and look at different opportunities and threats.

  5. Preparing a Case 10 Choose the best alternative(s) for the situation • Revisit the SWOT and test for leverage. Look at mission and goals – which one(s) deliver best on the mission? Include a look at sales and profit figures if such data is available. 11. Have a plan of action, a list of steps to take to carry out the solution.

  6. Written Case Format • Company Mission/Goals and the Marketing Environment • Strategic Analysis • Past strategies & their results • SWOT Analysis • Current strategies in light of SWOT 3. Decision Framework

  7. Written Case Format • Alternative Solutions • Description of each option plus pros and cons v.v. mission, goals, SWOT, etc. • Recommended Strategy • Plan of action (implementation)

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