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Case Analysis

This case analysis explores the franchising operations of Piao Bao, a retail enterprise specializing in water distribution. Although photos could not be taken on-site due to the owner's restrictions, insights were gathered from conversations with the owner. It was revealed that Piao Bao primarily serves as a seller while transporting all water supplies from the headquarters. This vital information confirms that Piao Bao operates under a franchising model, emphasizing the importance of understanding the structure and logistics in franchise operations.

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Case Analysis

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Presentation Transcript

  1. Case Analysis By Group 5 from BE

  2. 飘宝

  3. Enterprise type • Franchising • I couldn’t take a photo on the certificate of this shop because the owner said he couldn’t offer one. • However, through the talk with the owner, I figured out that they transport all the water from their headquarters, they are only the sellers.

  4. Enterprise type • Therefore, I can draw the conclusion that Piao Bao is a franchising shop.

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