CCD Group 4 Ruud Brok Remon de Wijngaert Eva Kokshoorn Rick de Groot
Vietnam
Vietnam introduction • The country has a strategic positioning in central Asia. • Has good access to the sea and the Asiatic landmass. • Has a population of +/- 82 million • Is 7,9 times the size of Holland
Vietnam introduction • Is largly covered by Rainforests • Is still seen as a somewhat of a socialistic state • Has a history of war and foreign influence.
A brief history • Under Chinese rule untill the early 10th century • Was a autonomous country under the Tran dynasty from the 11th century till the 18th century • The French occupied the country in the mid 19th century.
A brief history • After WW2 the French tried to regain their foothold in Indochina (current Vietnam) • After the defeat at Dien bien Phu the French withdrew
A brief history • American interests in the area led to a direct intervention after this had happend. • This resulted in the ‘American war’ • And de dividing of the country in the communist North and Democratic South of Vietnam.
A brief history • After the American withdrawal the communist north conquered the south. 1975 • The country was reunited in 1976 and became a communist state • Reformations in the ’90 marked a turning point in Vietnamese Economic and foreign policies (Doi moi)
Cultural dimensions • The cultural dimensions of Vietnam are measured against that of The Netherlands. • The goal is to understand which way the cultures of the two countries are different
Masculinity • Vietnam 40 Nederland 14 • The Vietnamese culture is more masculine than the dutch culture. • Vietnamese government policies against the Dutch ‘verzorgingsstaat’ • Social security • The role women play in society
Collectivism vs individualism • Vietnames collectivism 56 • The group is important • Relations are more important than the individual, even in work situations. • Dutch indvidualism 80 • The individual is important • Workrelations are very businesslike
Power distance • Vietnam 70 • Netherlands 38 • Boss – employee distance • Family structure • Connection with other culture dimensions
Uncertainty avoidance • Netherlands 53 • Vietnam 30 • The threat of uncertain situations • Insurrance • Healtcare • Religion
Nature • The Dutch see nature as a source of resources • The Vietnamese has a higher regard of nature • Countryside vs Cities
Time • Long-Term Oreintation (LTO) index • LTO-score Vietnam: 80 • LTO-score Netherlands: 44 • Planning for the future • Perception of free time and working hours
Schematics
The office • Small communication consultant agency • In Vietnam in the city of Da Nang
The office
The office • The office according to cultural dimensions • Power distance / collectivism • (collage) • (Maquette)
Feng shui • The energetic flow through a building • Typical oriental • Creates a positive energy in the office • Which stimulates the productivity
Feng shui
Communication plan If the company wants to succeed, the way it communicates with employees and costumers is very important This happens on different scales. Goals of the company • To consult companies who want to work on a international market about the way to communicate with different cultures.
Communication plan In a marketing point of view • Research indicates that there aren’t much companies in Vietnam who provide the same service. • Within 2 years the aim of the company is to become one of the largest companies in the market in providing this service
Communication plan The geographical positioning • The city of Da Nang • Which has a central positioning in the country • This means a very strategic positioning with the goal to increase our marketing position
Communication plan The costumer • Companies who want to provide their service or product on a international scale
Communication plan Strategy for communication • The scale of the business between the two countries is important. • In other words how large is our market • Then the company needs to promoot itself on this market • Get in contact with Dutch and Vietnames businesses who have the desire to play a international market.
Communications Plan Ways of communicating • PR • Internet • Telephone promotion (call potential costumers) • At Businessmeetings
Communication plan Types of employees • To succeed it’s important to have the right type of employees to get the job done • People who are up to date in both cultures and can work with those cultures
Communication plan • Translators: For language and customs • Marketeers who can look for potential costumers • Investors who can support financialy • Employees who get in contact with the right persons, to import a product or service in a country
Communication plan • Employees who are up to date on international laws and import and export treaties.
Questions
