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Marketing Strategy

Marketing Strategy. SCI-CAN Board of Directors 11/24/12 Bobby White. Overview of Marketing Strategy. Leadership. A trusted and impactful leader in service delivery. (We’ve been doing this since 1945).

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Marketing Strategy

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  1. Marketing Strategy

    SCI-CAN Board of Directors 11/24/12 Bobby White
  2. Overview of Marketing Strategy
  3. Leadership A trusted and impactful leader in service delivery. (We’ve been doing this since 1945). An expert in the identification and evaluation of effective service standards and practices for people living with SCIs (We hire professionals in the field). A trusted partner in the community rehabilitation field and a recognized leader in SCI knowledge development and exchange.
  4. Differentiation We have 8 provincial partners with approximately 300 staff and 40 offices. We work directly with individuals affected by a SCI. We have the capacity to leverage support at the local, provincial and national levels.
  5. How we plan to communicate our leadership capacity! SOCIAL MEDIA -UTILIZE TWITTER AND FACEBOOK TO DRIVE CONVERSATIONS AND TRAFFIC WEBSITE -CREATE CONVERSATIONS ON SERVICES OFFERED BY PROVINCES MEDIA - CBC - GLOBE AND MAIL - NATIONAL POST - METRO
  6. This will necessitate the involvement of:
  7. Objectives Engage staff, volunteers and clients in social media (1,000 followers by March 31th). Showcase services offered by provinces throughout our website (2 stories per provinces from January to March). Utilize showcase to drive traffic to provincial websites. Identify 8 local heroes (one per provinces) that will assist in promoting ACI /CPA (8 Editorial Boards).
  8. Measurement Tools Website # of visits # of page views # of clicks on provincial links Media Volume SCI versus competitors Topic Analysis SCI trends analysis
  9. Partnerships
  10. FEDERAL GOVERNMENT HRSDC CORE FUNDING HRSDC PROJECT FUNDING SOCIAL ENTERPRISE TRANSITION SUPPORTS
  11. HRSDC Core Funding Reduced by 35% 2013-14 Reduced by 65% 2014-15 Eliminated completely 2015-15
  12. HRSDC Project Funding Service Delivery project was submitted August 17th. Total ask $250,000 a year for 3 years. The projects are presently being assessed and we do not anticipate a reply before January 2013.
  13. Social Enterprise The Federal government has a call out for Social Enterprise concepts. We are in the process of looking into this possibility with the Executive Directors.
  14. Transition Supports The Federal government is looking into the possibility of assisting the group of 18 organizations that are losing their core funding with supports to develop partnerships and social enterprise. Our objective is to seek one additional person for national office that will assist with marketing.
  15. CORPORATE EIGHT CORPORATE PARTNERSHIPS SCI ART GALLERY
  16. Eight Corporate Partnerships SCI Canada will develop and foster eight corporate partnerships outside the banks. Our objective is to seek support from the following potential partners: Pfizer The Insurance Bureau of Canada Trans Canada Pipeline Coloplast Rogers/Telus Samsung Second Cup The Mining Industry Shoppers Drug Mart Home Hardware
  17. SCI Art Gallery SCI Canada will develop a partnership with the Mouth and Feet painting association to host art galleries throughout Canada. We also wish to develop a partnership with Boston Pizza to have a Christmas Art Auction in each of their restaurants.
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