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SAP ® Community Network (SCN) w/EcoHub Click-thru Performance Trends Released by SAP March 2011

SAP ® Community Network (SCN) w/EcoHub Click-thru Performance Trends Released by SAP March 2011. During Q4/2010, SCN measured click-thru results among 41 SAP Community w/EcoHub advertising campaigns. Results are contrasted to B2B data measured globally by MediaMind Research (Slide 3).

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SAP ® Community Network (SCN) w/EcoHub Click-thru Performance Trends Released by SAP March 2011

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  1. SAP® Community Network (SCN) w/EcoHub Click-thru Performance TrendsReleased by SAP March 2011 During Q4/2010, SCN measured click-thru results among 41 SAP Community w/EcoHub advertising campaigns. Results are contrasted to B2B data measured globally by MediaMind Research (Slide 3). Confidential & Proprietary for SAP Business Partners

  2. SAP’s Alliance Partner ROI Program was piloted with 4 partners during Q4/2011. Results below are incorporated in the table above. SAP Community w/EcoHub ROI Program CTR Confidential & Proprietary for SAP Business Partners

  3. Standard Banner CTR Performance Decline Stabilized (2006 – 2010) Global: 2006 = .15% 2007 = .12% 2008 = .11% 2009 = .08% 2010 = .09% Geo: North America: B2B (2009-2010) = .07% North America: Careers (2009-2010) = .10% Confidential & Proprietary for SAP Business Partners

  4. Confidential & Proprietary for SAP Business Partners

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