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Take Action Against Harmful Gambling: The Kiwi Lives Campaign Phase 4

The Kiwi Lives Campaign Phase 4 addresses the serious issue of harmful gambling affecting all New Zealanders. This initiative emphasizes early intervention and proactive measures to mitigate risks associated with gambling. We will release a series of 6 television commercials and targeted online advertising to raise awareness. A new website, www.choicenotchance.org.nz, will offer resources and information on recognizing harmful gambling signs and supporting responsible practices in venues. Let's unite to foster a safer gambling environment.

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Take Action Against Harmful Gambling: The Kiwi Lives Campaign Phase 4

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  1. Choice Not Chance Kiwi Lives Campaign – Phase 4

  2. Kiwi Lives Campaign: Phase 4 2007 Harmful gambling is an issue for all of us 2011 We should take action early 2009 We can all take positive action 2014 Signs to watch out for

  3. What will you see/hear? A set of 6 TVCs (3x45 & 3 X 15 to be staggered) Radio commercials Targeted online advertising A new look website www.choicenotchance.org.nz Messages in and around venues

  4. TV ad – “Chasing losses”

  5. TV ad – “Lies”

  6. TV ad – “Guilt”

  7. New Website

  8. Messages in/around venues

  9. Supporting Venues General public have low knowledge of host responsibility Recent HPA research of staff/patrons reiterates difficulties with host responsibility (will shortly be available on www.hpa.org.nz) HPA to develop “social permission” campaign to support host responsibility HPA to work with DIA to support venues

  10. Any Questions • Please contact Hannah Booth, • Minimising Gambling Harm Manager • h.booth@hpa.org.nz

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