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Wal-Mart Goes Online

Wal-Mart Goes Online. E-Commerce Case Study Presentation Molly Schwartz Kaitlyn Bruins. Agenda . Walmart.com vs. Amazon.com The Dominant E-tailer Shopping Aids Services Provided Walmart.com vs. Apple iTunes Online DVD Rentals Wal-Mart vs. the Competition International Options

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Wal-Mart Goes Online

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  1. Wal-Mart Goes Online E-Commerce Case Study Presentation Molly Schwartz Kaitlyn Bruins

  2. Agenda • Walmart.com vs. Amazon.com • The Dominant E-tailer • Shopping Aids • Services Provided • Walmart.com vs. Apple iTunes • Online DVD Rentals • Wal-Mart vs. the Competition • International Options • Recommendations • Conclusion

  3. Walmart.com vs. Amazon.com • Click-and-mortar vs. Pure clicks • Product diversity • Website Personalization • User recommendations • Local yellow pages • 1-click shopping feature • http://www.walmart.com • http://www.amazon.com

  4. The Dominant E-tailer • Who is dominant – Wal-Mart or Amazon? • Neither has a clear advantage. • Both offer unique services • Walmart.com – travel, music, movies, pharmacy, broader product range • Amazon.com – auction, “Sell Your Stuff”, free e-cards, partners with other prominent companies

  5. Shopping Aids • Search engines • Wish lists • Registries • Both companies offer baby & wedding registries • Gift certificates and gift ideas • Personalized recommendations • 1-click shopping • Product reviews • Store locaters

  6. Services Provided by Walmart.com • Internet Access • Financial services • Wal-Mart credit cards • Credit reports • Music downloads • DVD rentals • Photo services • Pharmacy/Vision • Tires • Vacation planning

  7. Wal-Mart vs. Apple iTunes • $0.88 vs. $0.99 • Software requirements • Search format • iTune’s “Music Store” • Wal-mart’s search engine • Artist censorship • http://www.apple.com/itunes/

  8. Online DVD Rentals • Wal-Mart used to provide DVD rentals but is discontinuing the service • Wal-Mart encourages current members to sign up with Netflix • Major competitor – Blockbuster • http://netflix.com • http://www.blockbuster.com

  9. Other Major Competitors • Target • http://www.target.com • Teamed up with Roots 2006 Olympic Gear • Marks and Spencer • http://www.marksandspencer.com/ • European based company • Offers various kinds of insurance • Sears • http://www.sears.com • Teamed up with Lands’ End

  10. International Options • International websites for the following countries: http://www.walmart.com/catalog/catalog.gsp?cat=163543&path=0%3A163543#2 • Argentina • Brazil • Canada • China • Germany • Japan • Mexico • Korea • Puerto Rico • United Kingdom

  11. Our Recommendations • “Mini” household inventory replenishment checklist • Replenish items that people are brand loyal to • Frequently bought items list • 1-click reordering • Delivery services • Learn from the grocery industry by delivering items to homes for small fee.

  12. Wal-Mart Haters • http://laplaza.org/~totem/facts.html • http://www.freewebs.com/wallmartsucks/

  13. Conclusion • Thank you • Any questions?

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