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Supercharging the Performance of Your Front-Office Applications with Oracle Exalogic

Supercharging the Performance of Your Front-Office Applications with Oracle Exalogic. Ashok Aletty Sr . Director, Exalogic Product Management.

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Supercharging the Performance of Your Front-Office Applications with Oracle Exalogic

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  1. Supercharging the Performance of Your Front-Office Applications with Oracle Exalogic Ashok AlettySr. Director, Exalogic Product Management

  2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

  3. Program Agenda • Market Trends & Business Drivers • Oracle’s Solution • Customer Case Study • Summary

  4. To fill a shape with an image. Use existing picture box, DO NOT delete and create new picture box. Right click on the shape. At the bottom of the submenu select “Format Shape” Select “Fill” at the top of the “Format Shape” dialog box. Select “Picture or Texture fill” from the options. And select “File” under the “Insert from” option. Navigate to the file you want to use and select “Insert” On the “Format” tab, in the Size group, click on “Crop to Fill” in the Crop tool and drag the image bounding box to the desired size DELETE THIS INSTRUCTION NOTE WHEN NOT IN USE Market TrendsBusiness Drivers

  5. of consumers will PAY MORE for a better Customer Experience.* 86% *Source: Harris Interactive Customer Experience Impact (CEI) Survey, September 2011

  6. CUSTOMER EXPERIENCE BOOSTS REVENUE REVENUE = 10% point increase inCustomer Experience Index $2.2B Source: Forrester Research, “Customer Experience Boosts Revenue”, Bruce Temkin, June 22, 2009 *The increase in revenue include that from Additional purchases, Churn reduction and Word-of-mouth advocacy

  7. Experienceshappen anytime, anywhere, all day, every day mobile social local Mobilecommerce will reach $31 billion by 2016* By 2014, the web will directly account for 8% of U.S. retail sales and influence 53% of consumer purchases* *Source: Forrester Research, 2011

  8. How do you change those touch points?

  9. MARKET, INTERACT, TRANSACT – ACROSS TOUCH-POINTS On the Go Online In the Store

  10. MUTI-CHANNEL CUSTOMER EXPERIENCE UTOPIA! “Why can’t I order an item online and pick it up at my local store?” “Wouldn’t it be nice if they rewarded me for my business?” Web Mobile Store Mail “When I clicked the “Chat Now” the agent had no idea of what was in my shopping cart?” “Why can’t I check my order status from my phone? Acme lets me.” Call Center Partner @ “When I go online, I can’t easily find what I need. Its too complicated to find what’s best for me.” “The promotions I receive are relevant. Once they sent me a coupon after my purchase?” Email Social

  11. Frustrated Customers Lead to Lost Revenue, Loyalty and Share of Wallet • LOST REVENUE • CUSTOMER FRUSTRATION 50% $338 Billion Percentage of customers dissatisfied with cross-channel experience1 59% Revenue lost by enterprises in 16 key global economies due to customer defections and abandoned purchases 2 $338 Billion Percentage of multi-channel customers that switch vendors after a single bad experience Revenue lost by enterprises in 16 key global economies due to customer defections and abandoned purchases 2

  12. 33% of dissatisfied online shoppers attributed their dissatisfaction to the Web site being too slow Website Performance Critical to Customer Experience

  13. YOUR BUSINESS CAN’T AFFORD TO MISS A BEAT CUSTOMER SATISFACTION CONVERSIONS = 1second delay in page load time 16% 7%

  14. To fill a shape with an image. Use existing picture box, DO NOT delete and create new picture box. Right click on the shape. At the bottom of the submenu select “Format Shape” Select “Fill” at the top of the “Format Shape” dialog box. Select “Picture or Texture fill” from the options. And select “File” under the “Insert from” option. Navigate to the file you want to use and select “Insert” On the “Format” tab, in the Size group, click on “Crop to Fill” in the Crop tool and drag the image bounding box to the desired size DELETE THIS INSTRUCTION NOTE WHEN NOT IN USE Oracle’s Solution

  15. Oracle’s Front Office Acquisitions Oracle Takes the Front Office Seriously 2010 - ATG 2011 - InQuira 1 2 3 4 2011 - FatWire 2011 - Endeca

  16. A Complete Solution Market-Leading Web Commerce Solution Market-Leading Search, Navigation and Customer Experience Solution Market-Leading Customer Service and Knowledge Management Market-Leading Web Content Management

  17. Optimization Services (SaaS) Solution Detail Oracle Commerce Applications • eCommerce • Merchandising • Page Delivery • Knowledge Mangement • Customer-facing Self-Service • Web Content Managment • Page Delivery (optional) • Personalization (optional) • Search • Page Layout Management • Knowledge Mangement • Customer-facing Self-Service Oracle Engineered Systems

  18. Exalogic and Exadata Oracle Applications on Exalogic and Exadata COTS platform WebCenter Sites Web Experience Management 2x better Response times 2x better Scalability Oracle Knowledge Knowledge Management 2x better Response times 2x better Scalability ATG Web Commerce Commerce Reference Store 3x better Response Time 3x better Scalability 164 10 113 2X 2X 74 52 3.1 2X

  19. ORACLE EXALOGIC ELASTIC CLOUD BEST PERFORMANCE FOR ORACLE FUSION MIDDLEWARE & JAVA BEST PERFORMANCE FOR ORACLE BUSINESS APPLICATIONS SIMPLIFIED MAINTENANCE BEST CONSOLIDATION PLATFORM

  20. To fill a shape with an image. Use existing picture box, DO NOT delete and create new picture box. Right click on the shape. At the bottom of the submenu select “Format Shape” Select “Fill” at the top of the “Format Shape” dialog box. Select “Picture or Texture fill” from the options. And select “File” under the “Insert from” option. Navigate to the file you want to use and select “Insert” On the “Format” tab, in the Size group, click on “Crop to Fill” in the Crop tool and drag the image bounding box to the desired size DELETE THIS INSTRUCTION NOTE WHEN NOT IN USE Customer Case Study

  21. About Netshoes.com On track for R$1b BRL or $500m USD in revenue by the end of 2012 • Online-only apparel retailer in Brazil • Largest retailer of sporting goods in Latin America • 3rd largest eCommerce site in Brazil • Doubling in size every year since 2009 • Bought ATG in 2010 – very successful implementation • Ran on JBoss and commodity HP/Dell HW • 2014 World Cup and 2016 Olympics, both in Brazil, will increase traffic substantially • Bought half rack of Exalogic and WebLogic in 2012

  22. The Team Netshoes Support • Full executive (CEO, CIO, etc) support • Very fast turnaround on issues • Trusting partnership with Object Edge and Oracle Specialized ATG Partner Support + • Object Edge performed ATG implementation • Key supporter of Exalogic initiative • Provided extensive on-site support of initiative + Oracle Support • Timely delivery of hardware / software • Full on-site technical support (incl product dev) • Extensive executive support For information purposes only, not a commitment to the development, release, and timing of any features or functionality.

  23. Key Driver: Better Availability • Higher stability (less downtime) due to increased scalability • Prior to Exalogic, Netshoes had 103 JVMs, each requiring: • Connections to the database • Connections to the ATG Server Lock Manager • Connections to order management system • Connections to other systems • Bulking up shared resources (e.g. database, etc) is expensive or not possible • Managing 103 JVMs across 30-40 physical servers is error-prone • Netshoes had at least three different server types due to rapid growth • It’s easy for configuration to get out of sync • Increased performance, reduced TCO, etc were all bonuses

  24. Oracle Corporate Support 1. Generic ATG Lab Testing • Four extensive tests • Used ATG Reference Store • 2.1x better scalability 6 Months 2011-2012 • Fully Committed to Success 2. São Paulo Demo Center Testing • 2 full time / 1 part time resources • Used Netshoes’ application • 5.6x better scalability 1 Week May 2012 3. Production Launch • Extensive performance tuning • Full A-Team support • 6.2x better scalability 2 Weeks May 2012

  25. Success! Results: • Netshoes’ Expectations Exceeded by >2x 30-40 Servers 1 Rack of Exalogic 30x Fewer Servers 103 JBoss Instances 16 WebLogic MgdSvrs 6.4x Fewer Instances 6+ months Initial System Setup 3 weeks Exalogic Launch 8x Faster 6x Better Performance 6.2x Better Scalability Exceeded Expectations by > 2x

  26. Business Results • More revenue – able to run new campaigns • Netshoes is now able to run campaigns that they otherwise wouldn’t have been able to because the site can handle the traffic. For example, they drove 33% more traffic to the site (than their highest ever watermark) as the result of a Facebook campaign that they previously could not have run • More revenue – able to handle traffic from special events • In 2012, the Champions of America Cup (the premier soccer championship in Latin America) was held in Brazil. Netshoes manages the online stores for both participating teams and sells merchandise on its own flagship website too. After the hometown favorites won, record traffic was driven to Netshoes with no downtime or performance degradation • More revenue – higher conversion rates • Better response times lead to higher customer satisfaction and conversions • Able to employ more personalization without performance degradation • Customers are happier because the site is always up

  27. Customer Proof Points “As the largest retailer of sporting goods in Latin America, we are achieving very aggressive growth - over 100% per year. Running our ATG ecommerce application on our previous JBoss infrastructure we had 30-40 different machines. We were able to migrate to Oracle Exalogic Elastic Cloud in less than 3 weeks, without any downtime and have already seen impressive results. With Oracle Exalogic, we have consolidated to 1 server, providing both cost savings and increased business efficiency. Our ATG application performs 6x greater than before and is fully synchronized with Oracle WebLogic Server. The Netshoes brand means quality and value for our customers and we want their online experience to be excellent. With Oracle Exalogic all the pieces work together, so we can focus on customer service and expanding our business.” • MárcioKumruian, CEO, Netshoes MárcioKumruian, CEO, Netshoes

  28. ORACLE EXADATA & EXALOGIC: PHENOMENAL ADOPTION

  29. To fill a shape with an image. Use existing picture box, DO NOT delete and create new picture box. Right click on the shape. At the bottom of the submenu select “Format Shape” Select “Fill” at the top of the “Format Shape” dialog box. Select “Picture or Texture fill” from the options. And select “File” under the “Insert from” option. Navigate to the file you want to use and select “Insert” On the “Format” tab, in the Size group, click on “Crop to Fill” in the Crop tool and drag the image bounding box to the desired size DELETE THIS INSTRUCTION NOTE WHEN NOT IN USE Summary

  30. THE PERFECT CUSTOMER EXPERIENCE WHERE BRAND PROMISE MEETS BRAND EXECUTION “The value of my brand, the fate of my enterprise, is intheir hands, driven by the quality of their experience”

  31. JOIN THE COMMUNITY Twitter Facebook Blogs LinkedIn YouTube Visit us at: oracle.com/us/products/engineered-systems

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