Content Marketing Planning

1. Content marketing plan If you are running a business and marketing your services online, you know contents add values to your brand. But the success of the entire content marketing depends on the Plan that structured to lead the ultimate marketing goal. Content marketing is not limited to content creation services or writing only, it’s walking side-by-side with your business aims. It provides market insights and reports over moving audience preferences. Making content marketing plan is the same as a Business strategy, marketers require to analyze external data and stats plus manage internal resources and tools at all levels. So firstly have a look, what content marketing is:

2. Content marketing is the marketing approach to create, organize and promote the contents that are planned for a target audience, who are searching for some information that helps them to make a final decision. Why there is a need for the content marketing plan: Just looking at content’s importance for business and start creating and distributing it anyhow, doesn’t guarantee for the optimum results. Surprisingly, more than half of companies that apply content marketing having no Documented plan. Rather focusing on what content will return, it’s advisable to have a detailed plan over How to apply the available resources with effective content strategies that deliver profitable results for long. Here explaining why you should have a content marketing plan ready: ●Indeed there are a lot many things to do, your content marketing plan to make sure that everything going as projected. ●When having a content plan, you(marketer) have a clear idea of when & where to direct your all forces, for optimum benefits. ●Content marketing plan ensures the ultimate success. ●Whether to manage human resource or software usage...content plan organize everything as there should be, and present it at a precise time. ●From goal setting to organize, creation to distribution, it’s better to have recorded strategies. Due to that work responsibility and delegation becomes easy. ●Apart from managing everything on track, content marketing plan also providing periodically, like market analysis. campaign insights

3. ●After having the right data in hand, marketers can make future advertising strategies that maximize the ROI. Content marketing is a lengthy process and require a Content marketing team to strategy and monitor the work flow. In order to achieve the predetermined goals and make the most out of your marketing efforts, content planning is the first and foremost thing that business needs to invest first. Factors to consider for efficient content marketing plan Content marketing plan is a great way of managing every required detail on-time that leads to goal achievement. But having a plan in-hand solely not be the reason for content success, there are some key elements becomes essential in making successful content marketing. And here are the factors that marketers should not ignore while content marketing planning: Documented Content plan Content marketing is very dynamic, and when having a documented plan helps to get the exact ideas over what produces which kind of results. The reason to have Documented plan because it makes monitoring easy. Available resources Content is a marketing tool that required active human involvement and tools/software to make it compelling enough to generate results. Resource planning is also an essential factor, to acquire defined ends with adequate resource application.

4. Marketing funnel To make effective content marketing, it’s essential that your content aimed audience at the particular marketing funnel. At every funnel, there’s a diverse information needs, so it would be better to create contents likewise, rather having standard content form. Content frequency Content delivery has to be constant to make an effective impression and serve its purpose. Like social media demands an active presence of brand, even your blog post also needs to be posted regularly. Regular content delivery interests the audience in brand and reminds the message you want to pass. Quality contents In the process of content optimization, a marketer as well creator lose the sight from ultimate quality content. They are so much concern to get more traffic anyway, they apply tactics to manipulate the robots in-exchange of content quality. Strange thing is ...in making Robots fool, they just forget that there are actual Readers who take action. Your content has to provide Quality information. Quality means the information that directs the audience's interest and solves their problems, actually. Step-by-step content marketing planning A goal without Plan is just a WISH. Content marketing plan helping Business to create, organize, implement and analyze the whole content efforts. It covers each

5. major to minor things that driving actions and direct towards end goals. If you are struggling to make a content plan then it’s better to hire content strategy agency to take care of your content process. Having a content plan in-hand,making it easy for content manager to keep an eye on track plus to perform adjustments, if required. So, let’s take a look at how to create a content marketing plan for your Business: 1 Goal Setting On the very first step, you specify what’s your purpose for content marketing and what are the reasons to run marketing campaigns. What outcome do you expect from the whole process? That assists in making the entire content map from where to start and where to reach. The more you clear about the goal at first, the easier it is to create and execute a content marketing plan. Your content goals can be anything from above or more..but has to be a SMART one. (Specific, Measurable, Achievable, Real, Timely) 2 Target Audience Once having a goal and what to achieve, now it’s time to define for whom. Here you find who are your target audience. (Potential buyers)

6. New business or new products, there’s always a need to define the buyer persona. Understanding Buyers persona aka target audience, you have a better idea over which set of content to compose and where to promote. 3 Content Audit Your past campaign results become the base for future content planning and website content writing according to required website update. Past performance is the insight into audience preferences change over time, whereas campaign experiments guide for effective content strategy making. Take a look at your previous content marketing reports and figure out what kind of campaigns helped you in achieving goals and which one needs improvements. Also to figure out what your audience needs, and what you're offering plus how to shorten the gap. 4 Content media platforms Content media selection refers to decide which platform to use for promoting your message. Before start creating content, you also need to be clear about which platform it will be. Every content should be customizable according to platforms and media needs. You can also create a media-specific content or repurposing the one content for different media. Content media can be owned, paid or earned one.

7. Owned media probably the first and essential one in content marketing, which like assets of the company. That includes, websites, Blog, Social media profiles, etc. As the name suggests, Paid media is cost for the company (Or an Investment). But the reason for paid media, because it shows the immediate results. Every online media that you business...whether it’s a google ad or Facebook ads or outbrain or any...are paid media forms. Earned media are like a suggestion that your business having from other online communities or profiles. As these are recommendations, that makes it a powerful media type. Online word-of-mouth, post shares and retweets, Brand mentions are the earned media that involves minor (PRs) or no manual involvement from your end. That’s possible because of the quality you provide, in the form of service or content. 5 Content curation Content creation is quite tricky. You always need to come up with creative ideas to implement and craft your message. Content curation is a process of resourcing and idea generation for content making. By collecting the topic ideas, audience needs, latest trends, content curator identify what kind of content are in-demand. The process also includes competitors’ content analysis, finding the audience’s interest or performing a keyword research or to run a content experiments. Indeed, you can take the help of keyword planner tools and come up with certain keyword/phrase and create content over it. pay to promote your

8. Also, you can simply go to some content curation tools to find out the perfect ideas for your next content campaign. Of course, to find out which kind of content get more shares and traffics, based on more data stats. Sharing some of content curation tools, to use: ●Ahrefs content explorer ●HubSpot's Blog idea generator ●Feedly ●Buzzsumo ●Headline analyzer 6 Type of content As there are multiple kinds of content available, the purpose of creating them also varies. Using different content types helps many ways apart from getting more exposure. Various content types easily connects with different audience’s information needs and interest. Customized content according to audience choice and platform...succeeding the most. It’s better to come up with primary content type and then change according to the media type with updated information. 7 Content calendar Indeed there is a lot of work to do in-between content planning and content execution. Having a content calendar in hand ensures content creation and distribution happen on-time. Content calendar enables tracking over content activities from start-to-finish. Your content calendar covers information like...who’ll handle the content flow, who’ll create and when, How to plan and promote

9. content and where. Through a content calendar, you also assign roles to accomplish the immediate work. 8 Content creation Content creation is tough. Whether it’s a website content, Social media content writing or regular Blog post, it’s better to have separate planning for content creation. Get content written in-house or outsource it, are an important decision that businesses need to make. As content creation takes time and effort, Better to have some external help. Content experts are a better option especially for new business, as they are aware of the optimized writing and key factors that ensure the content effectiveness. 9 Content promotion Promoting content online makes it available and viewable to target audience. To make your content viewable in a search engine, make sure it’s optimized first. Agree that it takes time to get more clicks and traffic to that post organically, but if your content is quality and updated, it provides results for long. Whereas organic reach takes time, you can also promote your content manually in some other ways. This gives your content a push and places it in front of your prospects. 10 Content Analysis As your every content having ultimate goals and end-results to achieve, the content analysis/reporting is an activity to make sure it's a successful campaign.

10. At this final step, you match your KPIs to the actual performance data from overall content promotions. Traffic, conversions, Ranks, Impressions, profiles shares, likes...and a lot many data analyzing your content efforts. Apart from numerical data, your content marketing reports also present other information such as profitable medium, effective content types, target age groups, as well as the highest converting audiences and country they belong. Final content: Content marketing is a lengthy process and making a plan, is quite tricky. And all these efforts are paid-off, when your approach is right and everything going as planned. If that seems difficult for you, then you can simply can have a content marketing consultants on your-side who plan and manage the complete process for you. Agree, content marketing is very dynamic work and takes many testings and experiments at some point it maybe goes on trial and error basis. Don’t forget results are always uncertain, but provides actual market insights. And all things matter at the end is, Quality of your content...over what you are contributing to readers and how it feels them after reading it. Find out..Is it your content solve their problem or move them to perform another search ?? Originally posted at: https://wordzyx.com/content-marketing- plan/