1. CONTENT MARKETING CHECKLIST FOR MARKETING COMPANIES BRANDS AND PROFESSIONALS PLANNING STRATEGY Plan frequency of content Document your content marketing strategy Source internal/external help to create content Assign content marketing objectives & set KPI’s Plan content/editorial calendar Measure ROI using analytics CREATION Create relevant content for the audience and channel Edit content to use again in different formats e.g. blog post/ e-Book/infographic Create content on appropriate/timely themes for journalists DISTRIBUTION Utilise owned media (email/website/blog/social networks) to distribute content Generate earned media coverage through influencers and journalists (e.g. social, media sites & PR) Increase reach of content via paid media (e.g. social advertising, promoted posts, content distribution platforms etc.) Produced by WriteOnTarget Follow us on Twitter @writeon_target or visit us at www.writeontarget.in WriteOnTarget is a full-service content marketing agency helping brands, companies and professionals plan, create, promote and distribute their content.