21 st Century Workforce Initiative

1. 21st Century Workforce Initiative Promising Practices Webinar September 19, 2007 Presented by the Department of Labor & Economic Growth/Bureau of Workforce Programs

2. Agenda • I. Opening Remarks Janet Howard, Interim Director, Department of Labor & Economic Growth/Bureau of Workforce Programs • II. Communications Strategy Region 3- The Job Force Board, Upper Peninsula Joe Esbrook, Dir. Business & CommunityDevelopment Region 8- NW Michigan Council of Governments Elaine Wood, Deputy Director • III. Developing, Attracting, & Retaining Talent Region 10- South Central Michigan Works! Sarah Hartzler, Community Relations Officer • IV. Closing Remarks Janet Howard

3. Building and sustaining effective, efficient & aligned communication structures Successful Economic and Workforce Development Partnerships

4. Equal Opportunity/Employer. Michigan Relay (800) 649-3777.Auxiliary Aids and Services Available to Individualswith Disabilities upon Request. Michigan Works!

5. 21st Century Regional Workforce Planning Elements • Create a uniform approach to working with employers • Assess local workforce and economy • Develop a coordinated, regionally led rapid response process to address plant closings and mass lay-offs • Incorporate a lay-off aversion component with the intent of minimizing plant closings and lay-offs • Focus on developing, attracting, and retaining talent to build and support the 21st Century economy • Develop and implement a communications strategy targeted at partners, employers, and the general public

6. Developing Coordinated Regional Strategies in Michigan’s Upper Peninsula

7. Developing Coordinated Regional Strategies in Michigan’s Upper Peninsula 15 counties over 17,000+ square miles, approximately 300,000 residents & 3 Michigan Works! Regions • Spread over an area larger than that of Massachusetts, • Rhode Island, Connecticut, and Delaware!

8. Communication Strategies?

9. Aligning Staff to the Goals & Strategies of the Workforce Board Demand Side - What We Do For Business and Industry Helping Develop Business Services Vertical Alignment Employer Services Helping Hire Supply Side - What We Do For Jobseekers

10. Develop linkages & alignment between economic & workforce development • Business & Industry & Area Residents!

11. Creating a True Workforce Advantage for the Region • Business Services • Employer Services

12. Regional Strategic Alliances • Workforce Development • Business & Industry • Economic Development

13. Communication Strategies?

14. Aligned Communication Strategies!

15. “Keeping You Connected” WeeklyIn-House EmailNewsletter Blast

16. WLUC TV-6 Partnership “Invest in the UP”UP-Wide TV Coverage

17. Business is “UP-Date” Newsletter Monthly Newsletter over 5,000+Readers

18. Business is “UP-Date” Newsletter Continuously Highlight 21st Century Initiative

19. Radio Results Network Partnership UP-Wide Radio Coverage

20. Upper Peninsula Business Today Partnership UP Business Today Business Magazine20,000+ Readers

21. On-going Community Forums Economic and Workforce Development Summits

22. On-going Community Forums Economic and Workforce Development Summits- 9/27/07www.jobforce.org

23. Additional Partnerships and Strategies • Chamber of Commerce Partnerships • Planned Media Releases • Front-line Staff • Regional Skills Alliances • Legislative Updates • Get involved in Partner Organizations

24. Workforce Development Board & Partners Become Most Effective Regional Economic & Workforce Development Communication Strategies – Creating a true workforce advantage for your region! • Business & Industry • Education • Area Residents • Business & Industry • Education • Area Residents

25. Questions?

26. Creating the 21st Century Workforce: Coordinated Regional Partnerships in the Northwest Michigan Region May, 2007 Communications Plan

27. Why is a communications plan so important? • Holds everything together over time & despite personnel changes • Longer-term strategic goals can get lost in day-to-day business • Provides structure among partners • Ensures timeliness

28. Key Messages • Confidentiality • Paramount & guaranteed • Availability of Resources • In good times & in downturns • Across the board needs • Well-coordinated among partners • Credibility • Consistency • Accuracy • Quality

29. Strategy 1: Build Relationships • Utilize Michigan WORKS! Business Liaisons as the focal point of contact with companies • Regular meetings of sub-regional Business Enhancement Teams • All partners who serve businesses • Informal information sharing & strategizing to serve businesses better • Build long-term understanding & trust • With businesses • Among partners

30. Strategy 2: Leverage Technology • Business Enhancement Teams home page • Information for employers about expansion & retention, lay-off prevention, human resources issues, services of partners • Link to Workforce & Business Development Resource Directory • E-mail alert for members of Business Enhancement Teams • Early warning of at-risk signs • General information sharing • Shared software among Business Enhancement Team partners: Executive Pulse

31. Strategy 3: Construct a Brand • Consistent, repetitive communication with all audiences • Business Enhancement Team logo • Accuracy & simplicity in all communications • No government lingo or acronyms

32. Strategy 4: Engage the Media • Provide & encourage feature stories about Business Enhancement Teams • On-going news releases about success stories & new initiatives • Develop partnership with a local news organization to feature a regular series of columns on Business Enhancement Team services

33. Strategy 5: Build on Existing Communication Channels • Fully utilize communications capacities of partners • Build on what we have had in place for many years – • Asset-based approach • Make it better, don’t start over

34. Strategy 6: Educate the Public on the Knowledge Economy • Develop a series of informational articles about the Knowledge Economy • Distribute widely • School district newsletters • Chamber of Commerce publications • NWMCOG & Michigan WORKS! newsletters • Web sites • Business News publication • More!

35. Questions?

36. Develop, Attract, and Retain Talent

37. Key Partners • Local School Districts • Local Community Colleges • Local Colleges/Universities • Area Manufacturers Association • Regional Skills Connection • Regional Skill Alliances

38. Strategies and Activities • Development of RSA’s • Success Skills Credential • Regional Skill Connection • Curriculum Development According to Demand • Support of Youth Career Skill Development Programs

39. Looking Forward • Survey Region’s Employers • Create an Educational Pipeline • Build Relationships with Colleges/Universities • Promote Postsecondary education

40. Questions?

41. Conclusion Please visit the following websites for additional information: www.jobforce.org www.nwm.org www.scmw.org

42. Conclusion • These and other promising practices can be viewed on the 21st Century website at: http://www.mi.gov/rsa Under the Employer Services & Technical Assistance Button On the 21st Century Workforce Initiative Webpage