1 / 10

Revenue Generation Strategies for a French Camping Website: From Listings to Advertising

This document outlines comprehensive strategies for monetizing a French camping website through various channels. Key revenue sources include campsite listings, contextual advertising with Adsense, affiliate marketing, and product sales. The proposed business model leverages a database to manage advertisement placements and optimize visitor engagement. Key performance indicators, such as click-through rates, will guide marketing efforts. The plan emphasizes SEO, ensuring effective visibility and user acquisition, while combining diverse listing tiers (Gold, Silver, Bronze) to cater to different market segments.

wyatt-macias
Télécharger la présentation

Revenue Generation Strategies for a French Camping Website: From Listings to Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CS2750 - Commercial Database Applications The Business

  2. The Business • French camping website • Earning revenue from: • Campsite Listings • Adsense or others • Affiliates • Display Advertising • Product Sales

  3. Campsite Listings • Think of variations • Gold • Pictures • Videos • Plan of site • Silver • Extras • Bronze (Free) • Basic listing • Definitely a database item

  4. Adsense or “personalised” ads • Advertisements are related to page context. • Paid per click • Keyword vitally important • Others use cookies embedded by sites already visited to reinforce advertising to the visitor • Can be switched off • Database to feed content includes keywords in text and keywords into metatags

  5. Affiliates • Paid on visitor purchasing from affiliate. • Types: • Independent • Affiliate manages business interface with publisher • Agency • Agency manages business interface with publisher • Database holds ad data and you control on which pages to display. • You are controlling the contextual advertising from the database

  6. Display Advertising • Banner Ads • Paid by number of page impressions • Need independent proof • Again database used in similar way to affiliate programme

  7. Product Sales • Advertise own product contextually • Set up shopping system • Database tracks pages and displays ads

  8. General Points • To display adverts it will become necessary to: • Display contextual adverts • Randomly display this set over same page and similar pages

  9. For Assignment • Introduce the Advertising Plan in the Business Proposition Section • Put details in an Appendix

  10. Marketing • Large chunk of cash can come from campsite listings • 10,000+ in France alone • Editorial Schedule • Advertise to owners a schedule of articles • Sell space on the back of this • SEO • What are you going to suggest • This section should not be too long

More Related