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CS2750 - Commercial Database Applications

CS2750 - Commercial Database Applications. The Business. The Business. French camping website Earning revenue from: Campsite Listings Adsense or others Affiliates Display Advertising Product Sales. Campsite Listings. Think of variations Gold Pictures Videos Plan of site Silver

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CS2750 - Commercial Database Applications

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  1. CS2750 - Commercial Database Applications The Business

  2. The Business • French camping website • Earning revenue from: • Campsite Listings • Adsense or others • Affiliates • Display Advertising • Product Sales

  3. Campsite Listings • Think of variations • Gold • Pictures • Videos • Plan of site • Silver • Extras • Bronze (Free) • Basic listing • Definitely a database item

  4. Adsense or “personalised” ads • Advertisements are related to page context. • Paid per click • Keyword vitally important • Others use cookies embedded by sites already visited to reinforce advertising to the visitor • Can be switched off • Database to feed content includes keywords in text and keywords into metatags

  5. Affiliates • Paid on visitor purchasing from affiliate. • Types: • Independent • Affiliate manages business interface with publisher • Agency • Agency manages business interface with publisher • Database holds ad data and you control on which pages to display. • You are controlling the contextual advertising from the database

  6. Display Advertising • Banner Ads • Paid by number of page impressions • Need independent proof • Again database used in similar way to affiliate programme

  7. Product Sales • Advertise own product contextually • Set up shopping system • Database tracks pages and displays ads

  8. General Points • To display adverts it will become necessary to: • Display contextual adverts • Randomly display this set over same page and similar pages

  9. For Assignment • Introduce the Advertising Plan in the Business Proposition Section • Put details in an Appendix

  10. Marketing • Large chunk of cash can come from campsite listings • 10,000+ in France alone • Editorial Schedule • Advertise to owners a schedule of articles • Sell space on the back of this • SEO • What are you going to suggest • This section should not be too long

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