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Marketing Plan Six Flags S un & Fun Music Festival By DECA of Glassboro High School PowerPoint Presentation
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Marketing Plan Six Flags S un & Fun Music Festival By DECA of Glassboro High School

Marketing Plan Six Flags S un & Fun Music Festival By DECA of Glassboro High School

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Marketing Plan Six Flags S un & Fun Music Festival By DECA of Glassboro High School

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  1. Six Flags Great Adventure Supports: Marketing Plan Six Flags Sun & Fun Music Festival By DECA of Glassboro High School Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  2. We are proposing the 1st Annual Six Flags Sun & Fun Music Festival which is an all day festival with music and festivities throughout the park. This event will take place at Six Flags Great Adventure, Jackson, New Jersey on July 5, 2013. The Six Flags Sun & Fun Music Festival will serve to increase park attendance over the Fourth of July weekend and help support music programs in public schools throughout New Jersey. What is Six Flags Sun & Fun Music Festival”? Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  3. Presently, there are no music festivals available that are affiliated with helping to save music programs in public schools throughout the entire state of New Jersey! Six Flags Great Adventure, Jackson, New Jersey can be a trend setter and provide the first location for a music festival, to be held on sight at the park! Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  4. The event will capitalize on a target market that Six Flags already naturally appeals to (8-28 year old individuals). The Six Flags brand will become more associated with supporting education and giving back to the community by donating 10% of the day’s proceeds to the VH1 Save the Music Foundation . The foundation will distribute proceeds to THE TOP 5 School Districts whose have received the greatest number of votes and whose music programs have been eliminated or are about to be eliminated due to budgetary restraints. This will keep music alive and help ensure a better future for our children. The event will pave the way for similar events to be held at all Six Flags Great Adventure locations throughout the nation, becoming an excellent long-term investment for both high attendance and corporate social responsibility. Six Flags Should Hold The Sun & Fun Music Festival because… Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  5. Source: http://www.vh1savethemusic.org/ VH1 Save the Music Foundation Is a non-profit organization dedicated to restoring instrumental music education in America's public schools, and raising awareness about the importance of music as part of each child's complete education. Since 1997 Through strategic partnerships with school districts, the Foundation provides $30,000 worth of brand-new musical instruments to public elementary and middle schools, jump-starting dormant music programs across the country. 2.1 Million children have directly benefitted 1,850 Public Schools in more than 192 districts $49.5 Million in new musical instruments Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  6. Online Voting Vote for your school district! The top 5 School Districts with the greatest number of votes each receive 2% of the proceeds to help save their music program! Ways to obtain votes: Online at SixFlags.com Tweet us @ SixFlagsSunFun and # Your School Name Text Your Vote to 1-800-NJS-FFUN Purchase tickets to attend Six Flags Sun & Fun Music Festival on July 5, 2013 (group rates available) Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  7. Advertising will focus on making sure that the word gets out to ALL New Jersey, Delaware and Pennsylvania Public School Districts, on WGLS-FM Radio, as well as providing reproducible flyers to each school district for distribution so that they can vote for their school and support the cause! Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  8. “WGLS-FM is a regional radio service with a potential audience of almost 1.3 million people. The broadcast signal covers South Jersey, parts of Philadelphia and Delaware. The studios are located in the College of Communication on the campus of Rowan University in Glassboro, New Jersey. WGLS-FM is licensed to the Rowan University Board of Trustees and is a non-profit organization. Twenty-four hours a day a staff of independent volunteers broadcast a variety of musical, cultural, educational, entertaining and informative programs of interest to the Rowan University and South Jersey communities.” Source: http://wgls.rowan.edu/

  9. Demographics Local Radio WGLS-FM Target Market Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  10. Sounds of the 90’s Sounds of Today Sounds of the 80’s Sounds of the 70’s NJ LOCAL COVER BANDS WILL BE PERFORMING SUN & FUN MUSIC FESTIVAL PERFORMERS Sounds of the 60’s Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  11. Concert News: • Throughout the day, NJ local cover bands will be performing decade hits as far back as the 1960’s. • The price to view any of the concerts is included with the park admission. However, there is limited seating to view the concert (8,000 total on a first come first serve basis). • The performances will be streamed on screens and heard over the PA system throughout the park all day long. For an additional $5.00 you can visit the Sun & Fun Zone nearby to enjoy interactive games, raffles, food, meet and greet some celebrities and much more! Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  12. 10:00 am – 12:00 pm - The Sounds of the Sixties– The Beatles, Monkeys, Beach Boys, The Who, James Brown and much more … 12:30 pm – 2:30 pm – The Sounds of the Seventies – Led Zepplin, Queen, Jimmy Hendricks, The Rolling Stones, Pink Floyd and much more… 3:00 pm – 5:00 pm – The Sounds of the Eighties – Michael Jackson, Bruce Springsteen, Prince, Bon Jovi, Madonna, The Police and much more… 5:30 pm – 7:30 pm – The Sounds of the Nineties – Red Hot Chili Peppers, U2, Lincoln Park, Nirvana, Radio Head, Beastie Boys and much more… 8:00 pm – 10:00 pm – The Sounds of Today – Beyonce, Rihanna, Chris Brown, Adelle, Usher, Justin Timberlake, Justin Beiber, Taylor Swift, Frank Ocean, Meekmillz and much more… A Sun & FunFilledDayofEvents For The Entire Family: Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club Local Cover Band Music Performances encompassing 5 Decades of Music over the time span of 10 hours.

  13. 100% of T-shirt proceeds go to VH1 Save the Music Foundation Six Flags Sun & Fun Music Festival 2013 Cost $15.00 Promotional T-Shirt T-shirts will be available and sold throughout the parkon the day of the event. Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  14. Promotional Items Available and free with purchase to the Sun & Fun Zone Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  15. The Sun & Fun Zone will be located near the concert areas and will be ran and chaperoned by members of The VH1 Save the Music Foundation along with the assistance of Six Flags Great Adventure employees. Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  16. The Sun & Fun Zone will be located in the Garden of Eatin’ Picnic Grove area. SIX FLAGS GREAT ADVENTURE Sun & Fun Zone Proposed Site Location Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  17. Mini Playground (under age12) Moon Bounce (under age 12) Swings (under age 12) Basketball Contest 1v1 – 30 seconds most points scored wins (ages 12 and up) Batting Cages (ages 12 and up) Pitching Game – rates your speed (ages 12 and up) Soccer Goal Shots (ages 12 and up) Water Game Activities (all ages) INTERACTIVE GAMES FOOD COURT Cost of entry $5.00 MUSIC Sun and Fun Zone Activities MEET & GREET CELEBRITY SPONSORS Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  18. Each park visitor who purchases a ticket to the Sun & Fun Zone will receive a raffle ticket and be eligible to win the following prizes through a random drawing A Nintendo Wii U Kodak Pulse Tablet A Nintendo 3DS A $100 American Express gift card Admittance to return and visit Six Flags Great Adventure, Jackson, New Jersey, for 4 people Prizes ! Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  19. Estelle Beyoncé Knowles Jill Scott Adam Lambert Six Flags Sun & Fun Music Festival Celebrity Sponsors supporting the event: Ellen DeGeneres Taylor Swift Nicki Minaj John Legend Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  20. We are calling on many Six Flags sponsors to donate food and drinks (Heinz, Coke, Aquarius Spring!, Powerade), activity equipment (Nike) and prizes (Nintendo, American Express, Kodak) to the Sun & Fun Music Festival activities. Six Flags Sponsors Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  21. Our budget includes all expenses (Sun & Fun Zone food & supplies, game materials, etc.; donations (from Six Flags sponsors); and income (Sun & Fun Zone entry fees) Our plan guarantees the festival will see a large profit. Total Budget for the Sun & Fun Music Festival Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club

  22. At the conclusion of the day’s festivities, Six Flags Great Adventure, Jackson, New Jersey will celebrate the Fourth Of July weekend by setting off a magnificent display of fireworks! Six Flags Sun & Fun Music Festival Glassboro High School Mrs. Barbara Jones DECA Club