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Communities of Practice

Communities of Practice. General Session . Goals for Today’s Session. Become Aware of “What’s Going On” Explore – Opportunities Discuss Possibilities – Partnerships throughout the U.S. to Impact Financial Capability. Presented by:. Susan Shockey, PhD, CFCS, CPFFE

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Communities of Practice

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  1. Communities of Practice General Session

  2. Goals for Today’s Session • Become Aware of “What’s Going On” • Explore – Opportunities • Discuss Possibilities – Partnerships throughout the U.S. to Impact Financial Capability

  3. Presented by: Susan Shockey, PhD, CFCS, CPFFE USDA/NIFA National Program Leader, Family & Consumer Economics Carolyn Bird, PhD, AFC®, RFG Associate Professor, and Family Resource Management Specialist North Carolina State University PJ Gunter, MS, AFC®Personal Finance Educator & Coach, Texas

  4. Communities of PracticePractitioners with a Shared Passion

  5. Promoting Financial Success in the United States • Vision: Sustained financial well-being for U.S. individuals and families • Mission: Set strategic direction for policy, education, practice, research, and coordination so that U.S. individuals and families make informed financial decisions

  6. Statement of NeedNational Strategy for Financial Literacy 2011 Introduction “The recent economic crisis has highlighted how essential it is that individuals and families have the information, education and tools they need to make good financial decisions in an increasingly complex U.S. and global financial system.”

  7. Financial Capability Definition 1. Financial knowledge & understanding 2. Financial skills & competence 3. Financial responsibility

  8. Promoting Financial Success in the United States Goals: 1. Increase Awareness of & Access to Effective Financial Education 2. Determine & Integrate Core Financial Competencies 3. Improve Financial Education Infrastructure 4. Identify, Enhance, & Share Effective Practices

  9. Five Core Competencies • Earning income, • Spending, • Saving and Investing, • Borrowing and • Protecting your finances.

  10. Resources Available:Financial Literacy Education Commission Go to: http://www.mymoney.gov 2012 Research Priorities and Research Questions http://www.treasury.gov/resource-center/financial-education/Documents/2012%20Research%20Priorities%20-%20May%2012.pdf 2011 National Strategy for Financial Literacy http://www.mymoney.gov/sites/default/files/downloads/NationalStrategyBook_12310.pdf

  11. Tuckman’s Stages of Group Development • Forming • Storming • Norming • Performing

  12. Collaboration Process Step 1: Initial Planning and Formative Research • Getting Started • Build a team • Start to think about potential goals and target audience • Formative Research-Listening to Consumers • Do Review of Literature • Organize Focus Groups, Interviews, and Surveys • Analysis and Decision Time • Determine target audience • Establish the goals for behavior change • Identify factors that influence the intended behavior

  13. Collaboration Process Step 2: Strategy Formation and Development • Determine Elements of the “Marketing Mix” • Product:What you will offer the consumer? • Price:What must the consumer do to obtain the product? • Place:The way the product is introduced to the consumer. • Promotion:How do you create and sustain demand for the product?

  14. Collaboration Process Step 2: Strategy Formation and Development • Develop Campaign Based on Research Results • Create concepts/materials from pre-test • Conduct readability testing with printed materials (3rd-5th grade level) • Attach budget amounts to materials and programs • Produce materials for distribution • Begin planning evaluation components

  15. Collaboration Process Step 3: Implementation • Deliver the message • Utilize partners to distribute materials. • Monitor and track. • Material placement. • Media efforts. • Special events and programming efforts.

  16. Collaboration Process Step 4: Assessment • Evaluate the Awareness • What was the level of awareness? • What were the most effective distribution vehicles and venues? • Evaluate the Outcome • What were the attitudes and perceptions? • Did the target audience engage in the desired behavior? • Evaluate the Impact • Did performing the desired behavior induce behavior change? • Evaluate the Process • Were the partners satisfied with campaign outcomes? • Was the level of communication appropriate?

  17. Collaboration Process Step 5: Build Community Capacity • Partnerships • Which partners can work togethercooperatively with clear goals and objectives to eliminate duplication of effort and needless competition? • Networking/Collaboration • How will the process of information and resources be shared to achieve common goals? • Resources Available • Environmental (History of Connectedness), In-Kind, Financial, and Human

  18. Stages of Change Source: Rogers, E.M. (1997) Diffusion of Innovations (4th ed.). New York: Free Press, p.262

  19. Working Together as Partners(Federal, State, & Local)

  20. Partners in Education

  21. Translation to Response Team What does the National Strategy for Financial Literacy mean for me at the state and local level?

  22. Communities of PracticePractitioners with a Shared Passion

  23. Communities of Practice: A State Model • Dollar Decisions blog: • North Carolina Extension Agents • Personal and Family Financial Management • Educate each other and systematize national core competencies • dollardecisions.wordpress.com

  24. Dollar Decisions blogEmergency Fund Topic’s National Core Competencies

  25. What Are Communities of Practice? • Groups of people who share a passion • Passion is about something they know how to do • The people in the Community interact regularly to learn how to do it better

  26. Military Families Learning Network Personal Finance Team • Military Families Personal Finance: • Extension faculty and one staff • Personal finance issues with a focus on military aspects • Faculty expertise for research-based information for Personal Financial Management Program Managers • Produce blogs, Facebook, FAQs, Research Briefs, and Web Conferences • Professional Development Opportunities

  27. Personal Finance Team Facebook • personalfinance4PFMS

  28. What Restricts Membership? • Geography? • Belong to the same organization? • Be in the same industry? • Interact daily? Weekly? • Simply have an interest in the subject? • A minimum number of people?

  29. Personal Finance TeamMonthly Web Conferences

  30. What Is the Value of A CoP? • Short term benefits: • Help with challenges • Access to expertise • Builds confidence • Fun with colleagues • Save time • Synergies across units • Reuse of resources

  31. What Is the Value of A CoP? • Long-term benefits • Personal development • Reputation • Professional identity • Network • Stay abreast • Innovation • New strategies

  32. True Value of A CoP… • Supporting Excellence

  33. Where Do We Start? AFCPE Community of Practice Strategic Context • Goal – What you would like to see happen • Financial Capability Concern – what needs are you seeing in your community or practice? • How would you like to leverage your knowledge or expertise?

  34. Strategic Planning Practice • Work in groups of 3 to 5 • Brainstorm to arrive at a Proposed Goal, Financial Capability Concern, Knowledge to be Leveraged • Topic – where is our area of shared passion? Is it consumer credit? Foreclosure prevention? Teaching basic financial management skills? • Community – identify categories or persons who likely share passion and have expertise on this topic. • Knowledge Sharing – What types of knowledge would you ideally like represented?

  35. Communities of Practice • Speak and think with clarity and rigor • Environment that is collaborative and deliberative • A voice is one of many • The distinction between teaching and learning is blurred – and viewed as part of a continuous whole.

  36. It Is Your CoP:Decide What It Will Be

  37. Community= Uniting around the Common Interest Connection – Communication –Collaboration – Cohesion:Building Communities of Practicethrough Tech”know”logy

  38. “You’re looking at me as if you expect me to know WHAT I’M TALKING ABOUT”

  39. Constructing the Unit(y) • Building a cohesive unit • Maintaining that structure

  40. What Do We Need Tools For? • Audio/video collaboration, live and asynchronous • Document sharing • Commenting • Recording • Forums/chat • Email • Other (?) CollaborationToolbox

  41. A Little of Our History… • We’ve been here before • Breakout, brainstorming sessions at Conferences • The 10% Solution, etc.

  42. The “10% Solution” Association for Financial Counseling & Planning Education (AFCPE) A savings campaign starting around 2005-6 Raise awareness and public interest Generate media interest AFCPE 5-year Campaign 49

  43. The 10% Solution Take gross pay each pay period & drop last digit $2,000 = save $200 $5,000 = save $500 $10,000 = save $1,000 50

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