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The Case for Revenge

The Case for Revenge. From Dan Ariely’s The Upside of Irrationality. http://www.youtube.com/watch?v=TMACYIotNJg. Trust Game. Position emission tomography Participants’ brains were scanned by PET

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The Case for Revenge

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  1. The Case for Revenge From Dan Ariely’sThe Upside of Irrationality

  2. http://www.youtube.com/watch?v=TMACYIotNJg Trust Game

  3. Position emission tomography • Participants’ brains were scanned by PET • Increased activity in the striatum – part of the brain associated with the way we experience reward • Decision to punish others was related to a feeling of pleasure • Those with a high level of striatum activation punished others to a greater degree P.E.T.

  4. Chimpanzees • “Yours Is a Very Bad Hotel” • iPod • http://www.youtube.com/watch?v=xkrRCgFZhGo Other Tests

  5. No-annoyance condition and annoyance condition • Only 45% of people in controlled group returned the additional money Coffee Shop Experiment

  6. Airlines • Rude salesperson, forgets to scan the price of a sweater • Do you tell them? • What if they are also the owner? Agents & Principals

  7. No-annoyance condition, annoyance condition, and an annoyance condition with an apology • Found that the word “sorry” completely counteracted the effect of annoyance. • Magic formula: • 1 annoyance + 1 apology = 0 annoyance Apologies

  8. People are generally willing to put their faith in others • Rational economics point of view: people are too trusting • Why people get upset when the social contract, founded on trust, is violated • And why we are willing to spend our own time and money, and sometimes take physical risks, to punish offenders. Take-aways

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