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LT m edia snap s hot April , 201 2

LT m edia snap s hot April , 201 2. Performance media Prosperity through digital performance. Out of home Pioneering out of home. Full service media Start from a different place. Creative + Digital Like never before. Full service media Redefining Media.

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LT m edia snap s hot April , 201 2

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  1. LT media snapshot April, 2012 Performance media Prosperity through digital performance Out of home Pioneering out of home Full service media Start from a different place Creative + Digital Like never before Full service media Redefining Media Released in the beginning of each month

  2. Media market dynamics and shares by media Gross investment share, TNS AdOptions2011.03-2012.03

  3. TV market dynamics and shares by channel Audience commercial share, TNS Infosys 2011.03-2012.04, whole day, TG: 4+

  4. Prime-time TV ratings by channel TNS Infosys 2011.03-2012.04, PT (18:45-22:30), TG: 4+

  5. Top programs April, 2012 March, 2012 TNS Infosys 2012.03-2012.04, TG: 4+

  6. Top internet sites March, 2012 February, 2012 Gemius Audience 2012.02-2012.03

  7. Top print titles audience structure BY GENDER BYINCOMES PER ONE HOUSEHOLD MEMBER TNS NRS 2011 Autumn, TG: 15+

  8. Top radio stations audience structure BY GENDER BYINCOMES PER ONE HOUSEHOLD MEMBER TNS RAS 2011 Autumn, TG: 12+

  9. Media news • Advertising in Vilnius Airport: 67% of arriving passengers and 64% of departing passengers notice at leastonce Advertising in Vilnius Airport (according to RAIT survey “Advertising awareness of arrivingpassengers in Vilnius International Airport”, N=310 and “Advertising awareness of departingpassengers in Vilnius International Airport”, N=502, 2012 February-March). Arriving/departing passengers associate airport and its surroundings with travel & new experiences (47%/54%); waiting (26%/44%) ; relaxation, good timing (12%/14%); cleanliness & order (11%/16%); freedom & cosmopolitan (8%/7%). Number of passengers in Vilnius International Airport 2012 1stQ: 201K departing and 191K arriving. • Internet: “Epasas” group has launched portalabout football Ivartis.net. Ivartis.net presents the flow of information about the most popular football leagues and championships. • Internet: “Tipro” group starts with new sport-oriented portal Sportas.lt. Theyclaim to have: the biggest sport editorial office in Lithuania; engagements with the biggest sport clubs and news portals; 60-80 dailypublications: news, reviews, analysis, forecasts; 100 photos and 20-30 videos published daily. AEGIS MEDIA information

  10. Performance media Prosperity through digital performance Out of home Pioneering out of home Full service media Start from a different place Creative + Digital Like never before Full service media Redefining Media Mantas Andriuškevičius Headof Research Aegis Media Central Services mantas.andriuskevicius@aemedia.com T +370 5 2643675 More information: www.balticmedianews.lt

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