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Finding + Tuning Social Signals

This presentation by Marcia Dority Baker from the University of Nebraska-Lincoln and Roger V. Skalbeck of Georgetown Law Library delves into the critical role of social media in law school communication. It highlights various platforms such as Facebook, Twitter, and Tumblr, and provides insights on capturing and sharing institutional content effectively. Discover methods for sustainable social media engagement, optimizing posts, and using analytics to enhance visibility and outreach in legal education.

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Finding + Tuning Social Signals

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  1. Finding + Tuning Social Signals Marcia Dority Baker, University of Nebraska – Lincoln Roger V. Skalbeck, Georgetown Law Library

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  3. Social Media Network Links on Law School Home Pages: 2012 • Facebook: 164 • Twitter: 144 • Flickr: 40 • Google Plus: 12 • Vimeo: 10 • Foursquare: 5 • Goodreads: 2 • Pinterest: 2 • Delicious.com: 1 • Instagram: 0

  4. Institutional Blogs Suck Institutional Blogs SuckStruggle for Sustainability * Also: Facebook Pages, Google+ Sites, Twitter Accounts, Pinterest, Vine Videos, Delicious bookmarks, etc.

  5. Problem: Professors blog elsewhere. Often. With other authors Solution: Capture Existing Content. Filter. Package. Publish.

  6. 14 Authors; > 1 dozen blogs www.law.georgetown.edu/faculty/blogPosts.cfm

  7. Time vs. Value • Social software is free like a free • What is the end goal? • Why use a particular platform? • Set-up (time) + maintenance (time) = Worth it?

  8. Twitter Feed Cascade • Organize relevant Tweets as online newspaper • Daily edition = always collecting & sharing • Initial setup & tweaking, then autopilot

  9. All the News that’s Fit to Tweet?

  10. Platforms: Twitter Facebook LinkedIn Google+ (sort of) RSS Instagram Storify YouTube Vimeo Etc. Track: Twitter Lists Search Terms Activity Streams Hashtags Twitter DM Features: Scheduled Posts Multi-platform publish RSS to publish Metrics & Reports

  11. Data as Art

  12. Visual.ly in “Digital Assets in Estate Planning” LibGuide

  13. Example #1: www.law.georgetown.edu/faculty/ Example #2: www.law.upenn.edu

  14. Tumblr in the Library? • Micro-blogging + Social Software = Tumblr • What law libraries using it? • #lawlibraries or #lawlibrary

  15. Law School Tumblr = Dark Humor & GIFs

  16. Tell a Story…

  17. Storify for Research

  18. Twitter Archiving / Capture / Analysis • SearchHash • TweetArchivist • Twitter Archiving Google Spreadsheet (TAGS) • ThinkUp App

  19. Questions? Tips? Marcia Dority Baker, University of Nebraska – Lincoln Roger V. Skalbeck, Georgetown Law Library

  20. What Else? • Trello: project management system http://trello.com • Twivo: anti-spoiler for Twitterhttp://www.indiewire.com/article/a-17-year-old-girl-creates-twivo-a-program-to-save-the-world-from-twitter-tv-spoilers • Twitter list • Pinterest • Social media policy? • Storify by Chicago-Kent http://storify.com/ChicagoKentLaw

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