The Art of Herding Cats 10 top tips to engage your colleagues Jeffrey Newman Earth Charter Initiative UK Harriet Sjerps-Jones University of Exeter
Listen & Research Find out what makes your colleague tick, what is their area of expertise?
Cultural sensitivity • Learn the ‘tribal’ language
Attractive propositions Explain how your agenda will help to meet their targets Be clear about what it will achieve ‘Sell the sizzle’
Focussed concise communication Don’t waste anybody’s time!
Co-creation Involve colleagues in project design
Praise any small or big contribution Let your colleagues take the glory
Step by step Start with small asks, so that it feels achievable.
Make it real Show by example what could be done.
Be authentic and consistent Do your colleagues want to hang out with you?
The winning team is attractive Celebrate success, let everybody know!
Influencing styles Push Pull F. Dent, Ashridge Business School