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Paul LaFontaine 9 February 2011

Distributing Social Games Effectively. Paul LaFontaine 9 February 2011. Blockbuster. A World of Opportunity. Russia/CIS. Europe. Japan. U.S. Singapore. China. Brazil. Go Global. 2 Games x 26 Networks x 5 languages = 450 engineers!. FB Growth. July 2010 550,000 Apps. July 2008

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Paul LaFontaine 9 February 2011

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  1. Distributing Social Games Effectively Paul LaFontaine 9 February 2011

  2. Blockbuster

  3. A World of Opportunity Russia/CIS Europe Japan U.S. Singapore China Brazil

  4. Go Global 2 Games x 26 Networks x 5 languages = 450 engineers!

  5. FB Growth July 2010 550,000 Apps July 2008 33,000 Apps Source: Facebook

  6. Marketing

  7. Advertising Simplicity

  8. Visibility

  9. Becoming Like the Open Web Acquisition Cost Early Virality & Mon$ Virality & Mon$ Changes Convergence Open Web Facebook

  10. Platforms

  11. 50% Platforms like this amount

  12. Which Way?

  13. Your players

  14. Evaluate Platform REVENUE Installed Users Viral Multiplier % Active % Paying ARPPU x x x x + Appropriate for YOUR games + Appropriate for YOUR players

  15. Payments Installed Users Viral Multiplier % Active % Paying ARPPU x x x x

  16. Payments Installed Users Viral Multiplier % Active % Paying ARPPU x x x x $199.00 $299.00 $399.00 $599.00 $999.00 No Joy Slow Response Cash to Stranger

  17. Done Right

  18. City Management Installed Users Viral Multiplier % Active % Paying ARPPU x x x x You can’t build the Coliseum by yourself Build your friends’ embassies for mutual gain

  19. Community Engagement Installed Users Viral Multiplier % Active % Paying ARPPU x x x x

  20. Pick Shots 450 engineers?

  21. Operating (5 + 1 + 1 + 1 + 2 + 2 + 2) * 2 = 28

  22. Team

  23. Choices

  24. Partners Partner

  25. Good Live Operations • Innovating, Testing, and Documenting our data • Creating both large-scale and quick-win features Monetization Virality Retention

  26. Content Deployment

  27. Deploy Content Art Style Cultural Fit Currency & Payment Method Price Load Times & Errors

  28. Deploy Content Art Style Cultural Fit Currency & Payment Method Price Load Times & Errors

  29. Deploy Content Art Style Cultural Fit Currency & Payment Method Price Load Times & Errors

  30. Sharing Work Art Style Cultural Fit Currency & Payment Method Price Load Times & Errors Partner = Payments

  31. Your Formula • Your games • Your platforms • Your partners = Success

  32. Thank You

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