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NAIFA Buddy System. Prepared by: Mark McKell, NAIFA Membership Chair, President, 951-544-6426, mark@mckellpartners.com. Buddy System Overview. Organized “Relationship Touch” System Implements system of Accountability Assumes the following: Active members result from the following:
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NAIFA Buddy System Prepared by: Mark McKell, NAIFA Membership Chair, President, 951-544-6426, mark@mckellpartners.com
Buddy System Overview • Organized “Relationship Touch” System • Implements system of Accountability • Assumes the following: • Active members result from the following: • Buy into Value Proposition • Attracted to and Retained by Established Relationships • Creates a “high touch” environment • Makes relationships “job one” • It’s a “Shoulder to Shoulder” system! • Implements a drip, drip system to establish and solidify of organizational relationships.
Who are the Buddies? • The Buddy System pairs active NAIFA Chapter members (namely, Board Members) with each remaining active and less active member. • The Buddy System promotes: • Communicates NAIFA’s value proposition • Increases Meeting Attendance • IFAPAC Involvement • Cultivates New Members • Builds Friendships
Buddy Responsibilities • Active buddy is to touch assigned buddy once per month. • Must be in person or by phone • Email or text does not count! • Anatomy of a “Buddy Touch” • B.R.P. – BRP the group! • B – Business – How is your business going? • R – Relationship – How is your family? • F.O.R.E. – Family, Occupation, Recreation, Enjoyment • P – Promote – Promote the next meeting, speaker, event! • Ask the “Will You?” question • I know if you come you will benefit from the speaker/program which will have a positive impact on your business. Besides, we always have a great time! • Will you come to our next meeting on September 23rd? • Do you know how to RSVP on the website? • Great, see you then!
Buddy Accountability System • Make initial buddy assignments • See spreadsheet example below! • Make new assignments as new NAIFA members are added throughout the year. • Return and report each monthly • Recurring Board Meeting Agenda Item • Post touches to Membership Net
Food for Thought! “The heights of great men, reached and kept was not attained by sudden flight, but they while their companions slept were toiling upward in the night.”
