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Delightful Dirt Bikes

Katey Van Hoosier Rahul Dhami Emily Cornell. Delightful Dirt Bikes. Who are we?. Was founded in 2009 in Denver, Colorado . CEO- Rahul Dhami CFO- Katey Van Hoosier CTO- Emily Cornell Caters specifically to women within the sport Offers: dirt bikes, accessories, bike repairs, parts.

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Delightful Dirt Bikes

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  1. Katey Van Hoosier Rahul Dhami Emily Cornell Delightful Dirt Bikes

  2. Who are we? • Was founded in 2009 in Denver, Colorado. • CEO- Rahul Dhami • CFO- Katey Van Hoosier • CTO- Emily Cornell • Caters specifically to women within the sport • Offers: dirt bikes, accessories, bike repairs, parts

  3. Marketing Strategies • Price • Price range for the bikes, $2,999.00- $7,000.00. • Non-Bike Products $10-$2,000 • Product- Dirt bikes, parts, accessories and clothing • Promotion • Target women in advertisements and TV commercials • Place- Physical and Online

  4. Marketing In-Store • Membership card • $200 spent gets $20 off next purchase • Member only discounts during large sales • Daily Specials • Specials on items not selling well • Mostly accessories • Salesperson Interaction/Store Atmosphere

  5. Marketing Online • Search Engine • Ads targeted at consumers buying related items. • Classified • Ads in Auto Sections • Sponsorships • Honda puts ads on their product page

  6. E-Commerce Revenue Models • Advertising Revenue Model • Profit made through ads on web • Sales Revenue Model • Profits made based on customers making purchase

  7. CRM- Sales Cloud • We value our customer relationships! • Sales Cloud is efficient • Good for small business • Fast interface • Easy to navigate • User friendly interface

  8. Web 2.0 • Invoice Dude • Iconify • Manage Me 7.0 • Facebook

  9. References Advantages and disadvantages of crm. (2012). Retrieved from http://www.salesboom.com/crm/crm-software/advantages-and-disadvantages-crm.html Carpenter, B. (2012). In-store marketing strategies. Retrieved from http://www.ehow.com/info_8111209_instore-marketing-strategies.html Facebook. (n.d.). Retrieved from www.facebook.com Laudon, K., & Laudon, J. (2012). Management information systems . Upper Saddle River, New Jersey: Prentice Hall. Lendino, J. (2012). Salesforce.com professional edition. Retrieved from http://www.pcmag.com/article2/0,2817,2364726,00.asp Iconify. (n.d.). Retrieved from http://www.iconify.co/ Personal finance software, management online, and accounting tool. (n.d.). Retrieved from http://www.manageme7.com/ Pride, W., & Ferrell, O. C. (2012). Marketing. (16th ed., pp. 4-10). Mason, Ohio: South-Western Cengage Learning.

  10. References Sales cloud . (2012). Retrieved from http://www.salesforce.com/ Salesforce. (2012). Retrieved from http://contact-management-software-review.toptenreviews.com/sales-cloud-review.html Salesforce.com independent review. (2012). Retrieved from http://www.crmsearch.com/salesforce-review.php Salesforce.com sales cloud contact manager crm tools. (2012). Retrieved from http://customer-management.entrepreneur.com/l/4/SalesForce-com-Sales-Cloud-Contact-Manager Salesforce pricing. (2012). Retrieved from http://www.salesforce.com/sales-cloud/free-trial-pricing/ sales-cloud/features/ Top 10 cloud crm solutions. (n.d.). Retrieved from http://www.crmcafe.com/cloud-crm.php Online billing software & invoicing software. (n.d.). Retrieved from http://www.invoicedude.com/

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