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Evolve Designs Digital Marketing Strategy: SEO, Social Media, Facebook Ads

This presentation outlines key strategies and tactics for implementing a digital marketing plan for Evolve Designs, focusing on SEO, social media, and Facebook ads. It includes suggestions for improving SEO meta tags, expanding social media presence, and testing Facebook ad hypotheses. The presentation also covers essential digital strategies and tactics for enhancing online business growth and optimizing digital marketing activities.

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Evolve Designs Digital Marketing Strategy: SEO, Social Media, Facebook Ads

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Presentation Transcript

  1. Client Presentation

  2. Agenda • Search Engine Optimization (SEO) • Social Media • Facebook Ad Test • Key Digital Strategies & Tactics • Suggested Plan

  3. Search Engine Optimization

  4. Metatags <meta name=“keywords” content=“interior design, kitchen, bathroom, renovations, Vancouver>

  5. Current: <title>Evolve Designs|kitchen bath home</title> <title>Evolve Designs|Affordable interior designers for kitchen bath home in Vancouver</title> Suggested:

  6. Social Media

  7. More blog posts Add social media links or widgets here!

  8. Facebook Ad Test Hypotheses: • Ads in Newsfeed will get more clicks than ads on the right side • Ad with photo of person will get more clicks than other photos (kitchen, company logo)

  9. Image 1: Image 2: Image 3:

  10. Key digital strategies: how do you want to grow your online business?

  11. Tactics: Which digital marketing activities to optimize REACH • Pay Per Click (PPC) • Online Advertising • Online PR

  12. Tactics ACT & CONVERT • Conversation rate optimization • E-commerce management • Lead generation techniques • Content marketing – blogs, webinars, case studies, testimonials • Home page optimization • Landing page optimization • AB and multivariate testing

  13. Tactics ENGAGE • Content marketing – blogs, webinars, case studies, testimonials • Customer service and support

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