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MEMBERSHIP CLA FEBRUARY 2013 WEBINAR

MEMBERSHIP CLA FEBRUARY 2013 WEBINAR. Phyllis Shurn-Hannah SHRM Northeast Field Services Director (FSD) Scott Ferrin, SPHR SHRM Southwest Central Field Services Director (FSD). Membership – CLA (State & Chapter). AGENDA. November Membership Summit Membership Planning for 2013

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MEMBERSHIP CLA FEBRUARY 2013 WEBINAR

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  1. MEMBERSHIP CLA FEBRUARY 2013 WEBINAR Phyllis Shurn-Hannah SHRM Northeast Field Services Director (FSD) Scott Ferrin, SPHR SHRM Southwest Central Field Services Director (FSD)

  2. Membership – CLA (State & Chapter) AGENDA • November Membership Summit • Membership Planning for 2013 • Membership Drives • Resources and Planning Tools • Local Members Only (LMO’s) • Sources for your marketing ideas - SHRM is your partner • Best Practice Sharing • Upcoming Calls

  3. Happy Valentine’s Day

  4. Membership Goals 2013 • 2013 Membership Growth Goals • 3 % increase in Chapter SHRM membership • Membership Retention Goal - 80% • Star: 1% - 3.99% Growth • Superstar: 4+% Growth • All goals are growth based on 12/31/2012 SHRM membership

  5. Membership Summit • The five key membership life stages: • Awareness • Recruitment • Engagement • Renewal • Reinstatement

  6. Membership Summit • Key Points • Basics • Membership cycle • Using Social Media • Get Everyone Involved http://www.shrm.org/Communities/VolunteerResources/Pages/MembershipCLA.aspx

  7. Developing your Strategic Plan

  8. SWOT Analysis Strengths Weaknesses Opportunities Threats

  9. A Chapter Resource - Local Members Only • Local Members Only (LMO) • Members of the Chapter, not SHRM • Joining both increases retention • Chapter Member Discount Code 0115 • $15.00 Discount • SHRM Membership Brochures • SHRM Membership: A Smart Investment • SHRM Member Benefits • And More…See Link Below http://www.shrm.org/Communities/VolunteerResources/ResourcesforChapters/Pages/CHAPRmarket.aspx

  10. Membership on the VLRC www.shrm.org/VLRC

  11. SHRM Resources http://www.shrm.org/Communities/VolunteerResources/Pages/MembershipCLA.aspx • Chapter Discount Code 0115 • $15.00 Discount • 2013 Membership Budget • Mailings • Meet-ups • Networking Events

  12. SHRM Resources http://www.shrm.org/Communities/VolunteerResources/Pages/MembershipCLA.aspx • EMAIL MARKETING • How to Write the Perfect Email Subject Line • http://unbounce.com/email-marketing/perfect-subject-line/ • Infographics: When to send emails • http://blog.getresponse.com/best-time-to-send-email-infographic.html • SOCIAL MEDIA • Social media best practices • http://www.clickz.com/clickz/column/2199638/7-social-media-tactics-your-2013-budget-needs-to-succeed-research • COOL STATS • 21 Internet Marketing Statistics That May Surprise You • http://blog.hubspot.com/blog/tabid/6307/bid/33328/21-Internet-Marketing-Stats-That-Will-Blow-Your-Mind.aspx • Direct Marketing Association: 2012 Response Rate Report • http://www.dmnews.com/dma-direct-mail-response-rates-beat-digital/article/245780/

  13. Best Practice Sharing • 1. What is/has been your best membership recruitment activity? • 2. What is your biggest challenge in growing your membership?

  14. Next Meetings 2013 Membership CLA Webinars • May 9th – 4 pm ET • August 1st – 2 pm ET • December 11th – 2 pm ET Look for the link in the SHRM Update! 2013 Membership Marketing Summit at Leadership Conference • November 21-23, 2013 • National Harbor Maryland

  15. Thank you for Volunteering Membership CLA Champions Phyllis Shurn-Hannah phannah@shrm.org Scott D. Ferrin, SPHR scott.ferrin@shrm.org

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