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Media scene. 2014. Presentation Agenda. Target: Total population . Data Source : PARC’s Target Group Index (TGI) http://globaltgi.com/. Introduction Target Group Index (TGI).
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Media scene 2014
Presentation Agenda • Target: • Total population Data Source: PARC’s Target Group Index (TGI) http://globaltgi.com/
Introduction Target Group Index (TGI) • Global Target Group Index – TGI is being managed by Kantar Media in over 60 countries worldwide with 700,000 interviews a year representing the behavior, motivation, and attitudes of over a billion consumers across the globe. • PARC handles this syndicated annual study in the Arab Region which covers over 400 productcategories & more than 5000 brands. • TGI enables its user to know all about the consumption behavior in terms of; • The market size of different product category • The market share of each brand and its ranking • The frequency of usage for each category/brand (heavy, light, medium) • Consumption of related products (complements & substitutes) • The demographics (gender, age, monthly income,…etc) • Lifestyles & attitudes of the consumers • The media consumption habits of different users (TV, Radio, Print Media, Outdoors, Internet) • The main factors that direct their purchasing behavior (special offers, advertisements…etc) • Research Sample Size & Methodology; • Covers the Urban,Semi-urban & Rural areas • Only one adult respondent (15 yrs+) per household • Recruitment: Face-to-Face, at home interviews • Multi-stage random probability sampling
Overall media consumption Base: Total population .
Media habits Base: Total population .
Printed media Base: Total population .
Televsion Base: Total population .
Radio Base: Total population .
Mobile phones Base: Total population .
Internet Base: Total population .
Outdoors seen in the past week Base: Total population .
Visited cinema in the past 12 months Freq. of visiting cinema Base: Total population.
Internet consumption Freq. of using internet Base: Total population.
Internet consumption… Kind of connection Base: Total population.
Websites visited devoted to Else where Base: Total population .
Printed media Reading daily newspapers – online Base: Total population.
Printed media…. Reading weekly publication – online Base: Total population.
Printed media…. Reading monthly publication – online Base: Total population.
Printed media… Base: Total population .
Printed media… Base: Total population .
Radio stations Freq. of listening to radio Base: Total population.
Radio stations Duration of listening to radio - weekdays Duration of listen to the radio – weekends Base: Total population.
Radio stations Base: Total population .
Television Freq. of watching TV Base: Total population.
Television No. of hours of watching TV (Fri) No. of hours of watching TV (Sat.) Base: Total population.
Television Freq. timings of watching TV- (5-6 days ) Freq. timings of watching TV (3-4 days) Freq. timings of watching TV (1-2 days )
Television Base: Total population .
Findings from Monthly TV/ Radio tracking
TV channels average rating for the last 3 months Base: Total population .
Top 20 TV programs average ratings the last 3 months Base: Total population .
Radio stations average rating for the last 3 months Base: Total population .
Top 20 radio programs average ratings the last 3 months Base: Total population .