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More Successful NPD

More Successful NPD. www.philipgraves.net. Easy!. Innovation is ______. ?. Idea Screening. Concept Develop- ment. Idea Generation. Bus. Analysis. Testing & Evaluation. Implement- ation. Commerial-isation. SCREENING Focus Groups Quantitative Tools. CONCEPT Focus Groups

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More Successful NPD

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  1. More Successful NPD www.philipgraves.net

  2. Easy! Innovation is ______ ?

  3. IdeaScreening ConceptDevelop-ment Idea Generation Bus. Analysis Testing & Evaluation Implement-ation Commerial-isation

  4. SCREENINGFocus Groups Quantitative Tools CONCEPT Focus Groups Taste Testing Quant Appeal NEEDS Crowd Sourcing Focus Groups ANALYSIS Forecasts TESTING Focus Groups Quant Appeal Price Testing Pack Testing Implement-ation Ad Development Research

  5. Insights

  6. Insights

  7. SCREENINGFocus Groups Quantitative Tools CONCEPT Focus Groups Taste Testing Price Testing Pack Testing NEEDS Crowd Sourcing Focus Groups ANALYSIS Forecasts TESTING Focus Groups Quant Appeal Implement-ation Ad Development Research

  8. SCREENING50% CONCEPT 50% NEEDS 50% ANALYSIS Forecasts 50% TESTING 50% Implement-ation50% Ad Dev. 50%

  9. Probability of Success 0.78%

  10. SCREENINGFocus Groups Quantitative Tools CONCEPT Focus Groups Taste Testing Price Testing Pack Testing NEEDS Crowd Sourcing Focus Groups ANALYSIS Forecasts 50% 25% 50% 25% 50% 25% 50% 25% 50% 25% TESTING Focus Groups Quant Appeal Implement-ation Ad Development Research

  11. Probability of Success 0.78% 0.025%

  12. Design Analysis Experiments Idea Psychological Appeal Brand Relevance Implement-ation Understand Now

  13. Psychological Appeal Understand Now

  14. Design Analysis Experiments Idea Psychological Appeal Brand Relevance Implement-ation Understand Now

  15. Good Easy Social Proof Low Risk Framing Priming

  16. Analysis of Behaviour Frame of mind Timeframe Covert Focus Environment

  17. Innovate with the unconscious mind in mind • Psychological appeal • Psychological validity • Psychological biases

  18. More Successful NPD www.philipgraves.net 07970 480113

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